Tag: <span>brand strategy</span>
When a Business Outgrows Its Brand: The Vantora Rebrand Lesson
UP.Labs became Vantora because the company had outgrown its old name. Here is what the rebrand reveals about making value easier to…
Jamai Premium, Shagun Pricing and India’s Buying Code
Bharat Lab and Rediffusion map everyday Indian habits—bargaining, festive buying, kitty parties—into a consumer behaviour playbook brands can test.
Swiggy’s Noice Bet: The Psychology Behind Own Brands
Swiggy’s Noice has reached 46 categories, 380 SKUs, and one in ten Instamart baskets. Here’s the behavioural strategy behind the quick-commerce own…
What flydubai’s brand chief signals about reputation-led growth
Siddhartha Butalia moves from Tata Group to flydubai to lead brand and comms amid rapid fleet and network expansion.
What Streaming Price Hikes Teach Us About Pricing Psychology
Streamers have raised prices repeatedly since 2019. Digiday maps the shifts: why small hikes, anchors and bundles keep consumers paying.
Why Consumers Are Fighting Back Against Lost Agency
From surveillance pricing to AI comparison tools, consumers are demanding more control. Here's how brands can return agency and win trust.
Why Mouthfeel Is Becoming Marketing’s Quiet Superpower
The food industry is learning that texture can drive purchase as much as taste. Here’s how crunch, chew and creaminess shape buying…
Why Indian Legacy Brands Are Suddenly Winning Again
Dormant brands are turning consumer memory into a moat, with Campa, Chetak and Sierra proving legacy recall can cut awareness costs.
Check Reality Before You Try to Change Perceptions
Perception gaps in London policing reveal why marketers should diagnose before persuading. What people believe is often shaped by distance, not data.
What Apple’s iPhone Duo Teaches About Brand Innovation
Apple's $1,999 foldable iPhone Duo is more than a pricing story. Innovation without marketing is a secret—here are seven rules for brand…
Consumers Forgive Average Ads, Not Poor Products
HUL's Rajneet Kohli says consumers forgive average ads but not poor products. Here are the shifts reshaping India's food and beverage market.
Why Bathroom Names Are a Brand Naming Masterclass
Restroom, bathroom, water closet: the euphemism treadmill shows why consumers, not brands, ultimately decide what a name means.