Tag: <span>brand strategy</span>
Why Publicis Traded a Pitch for PepsiCo and Control
Publicis skipped Coca-Cola's pitch to take PepsiCo without one. The real prize wasn't billings—it was control built on years of trust.
The Psychology Behind Molson Coors’ 4x Creator Engagement
Molson Coors rewired approvals and briefs for creator speed—then engagement quadrupled. Here's the psychology behind why looser control works.
Samsung’s Apple Roast Is More Than Just Twitter Banter
Samsung turned Apple’s iPhone Duo launch into a real-time roast. Here’s what the banter reveals about challenger positioning and share of voice.
Marketing Leadership Moves Signal AI, Content and Experience Bets
From Accenture's AI-focused CMO hire to Network18's content-first elevation, this week's moves reveal where brands are placing strategic bets.
CEAT’s Brand Evolution: From Rugged Rhino to Smart Mobility
CEAT replaced its rhino and ‘Born Tough’ tagline with a safer, smarter mobility purpose. Here’s what the repositioning teaches brand leaders.
What Somany’s Brand Refresh Teaches About Durable Positioning
Somany's shift from a celebrity tagline to an architect-focused identity shows how brands stretch across emotional and technical buying jobs.
Amazon India Hits 20 Lakh Sellers: A Friction Lesson
Amazon India crossed 20 lakh sellers ahead of the festive season. Here's how lower fees, AI tools and timely recommendations are changing…
What France’s Anxious Shoppers Reveal About Consumer Psychology
French shoppers are splitting steaks, skipping wine and watching prices. Here's what that anxiety reveals about consumer psychology.
Why Havas Bet on Luxury Experience Design in India
Havas India has launched Shortcut Shobiz India with Paris-based Shortcut. Here's the consumer psychology behind why luxury brands are buying experiences, not…
20 Years Of Brand Ideas: What Still Holds True
Branding Strategy Insider marks 20 years of brand thinking. Here's what its anniversary essay reveals about positioning, clarity and brand value in…
Why Havas Is Betting on Luxury Experience Design in India
Havas India, Shortcut and Shobiz have launched a luxury experiential agency in Mumbai. Here's the consumer psychology behind the bet on experience…
Why Havas Is Betting on Luxury Experiences in India
Havas India and Paris-based Shortcut have launched a luxury experiential agency. Here's the consumer psychology behind India's shift to premium experiences.