Tag: <span>brand strategy</span>
Leadership Churn Signals a Reset in How Brands Are Built
From Adobe's CEO handover to Parle Biscuits' new chief, this week's leadership moves reveal what brands now value: AI fluency, experience and…
Build Brands, Not Restaurants: Speciality’s Scaling Playbook
Speciality Restaurants runs 118 outlets and 20 brands. CEO Avik Chatterjee's approach shows why distinct brand identity beats outlet count in scaling.
Why Finolex Markets to Plumbers, Not Homeowners
Finolex built its pipe brand around plumbers, not homeowners. Here's the psychology behind marketing an invisible product through a trusted intermediary.
Why Usage Rights Are Inflating Creator Pricing
Usage rights, not the post fee, are the real cost driver in creator deals. Here's the psychology behind the ambiguity — and…
Bengal’s Tourism Rebrand: The Psychology of ‘Feels Different’
West Bengal's new tourism identity and Rs 500 crore infrastructure push shows why place branding wins on feeling, proof and rituals -…