Tag: <span>brand strategy</span>
Quick Commerce Splits FMCG Demand Between New and Old Retail
ET FoodXP 2026 leaders say quick commerce is creating new categories and impulse occasions while shifting some kirana purchases online.
Willow’s 3-hour pumping insight is now a brand strategy
Willow bought Swehl and Momtech after Elvie, signalling a shift from pump maker to maternal care brand. Here is the Jobs to…
AI Makes Creative Cheap. Strategy Becomes the Edge
When every brand can generate dozens of assets in an afternoon, the advantage moves to sharp positioning and easy discoverability.
Moment of Truth Moves to AI: Winning the Shopper You Never See
Ipsos's KEYS webinar reframes the path to purchase: brands must now win over AI assistants, shelf moments and real home usage at…
Eatopia Honey Jams: Farah Khan sells no sugarcoating
Farah Khan brings her plain-spoken style to Eatopia Honey Jams, making clean-label claims feel like an everyday choice.
How Lush Quit Social Ads and Still Hit £736.2M Revenue
Lush quit paid social in 2021 and still grew to £736.2M in 2025. The psychology: owning customer relationships beats renting reach.
Titan’s Chosen Family ad redefines Diwali gifting
Titan Watches’ Diwali campaign builds family from friendship and kitchen camaraderie, using a watch as the gift that marks chosen bonds.
Skoda Slavia Says It All by saying less
Škoda and BBH India's Slavia campaign hides the car's details and gives away an OOH site. Here's why saying less can do…
Jio Story: The Five Faces of India’s Unmetered Decade
Five recurring characters reveal how India's relationship with data changed from rationed supply to identity, trust, care and a daily creation.
Jio Story: Why a First Video Call Feels Like Everyone’s Memory
Why a private first video call home became collective memory, and what that teaches brands about shared nostalgia and belonging.
MRF’s 87.7 Brand Strength Is Built on Racing, Cricket and Muscle
MRF's 87.7 Brand Strength Index is a trust score. Inside the layers—mascot, cricket, motorsport—that make invisible quality feel real.
Why 77.4% of agents advertised below final sale
New 2026 research shows asking prices anchor buyers and agents alike: more bidders often submit lower opening offers, and traffic is not…