Tag: <span>brand strategy</span>
Jio Story: 2016 to Now, the Habits That Quietly Swapped
The cyber cafe queue moved into the pocket. Small everyday shifts, from rationed data to unlimited, changed how India lives online.
Westpac NZ gives Kiwis’ money worries a voice
Westpac NZ's Collective Thought turns unspoken money anxiety into a visible, shared presence. Here's the psychology behind the cloud-thought idea.
60% of Gen Z spend more this festive season, on their own terms
A new consumer report shows Gen Z is spending more this festive season, but self-gifting, wellness and fragmented discovery are rewriting the…
Global confidence falls to 47.3; India tops index at 64.3
Global consumer confidence slipped to 47.3 as the US hit an 11-year low, while India led all markets at 64.3. Here's what…
From Visibility to Influence: Marketing’s Real Seat at the Table
Gallagher India CMO Ishani Doshi on why marketing is moving from visibility to business influence, and how trust earns brand leaders a…
Why a 4.3 Rating Hides Two Different Brands
A 4.3 rating can hide two very different brands. Reviews are customer-produced equity you can't edit—the distribution carries the real signal.
Jio Story: Meet the Four Data Selves of One Plan
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's unlimited data decade created four different user habits.
Jio Story: The Fourteenth Viewer Changes the Room
A cricket night, a finale, wedding reels: shared screens reveal how attention becomes identity, ritual and word of mouth.
Why Food Brands Are Winning in the Shower
Food brands are moving into the shower. Ipsos says the smartest extensions migrate rituals, not categories, and win by owning feelings.
Jio Story: Mummy’s Dal Ask Is the Quiet AI Demo
How a kitchen recipe query shows why 5G, cloud and AI Everywhere work only when they disappear into small, familiar daily habits.
Pee Safe flips the comfort zone to sell period comfort
Pee Safe's new campaign, 'In Your Comfort Zone, Nothing Is Too Much', reframes period comfort as a choice, not a reward. The…
More Than Half of Brand Choice Is Shaped by Context
Ipsos finds more than half of brand choice is shaped by context, not category. Here is how occasion-based tracking can reveal hidden…