Tag: <span>brand strategy</span>
SharkNinja’s 5-Year McLaren Bet Turns F1 Fandom Into an Asset
SharkNinja's five-year McLaren deal signals a shift from logo placement to buying fandom, driver co-creation and engineering partnership.
Castello’s animatronic cockatoo interrupts mindless eating
Castello's new Australian campaign uses an animatronic cockatoo and a fake meal-replacement stunt to attack eating on autopilot.
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
The Face Shop Glow Before You Go: Skin First, Makeup Later
The Face Shop's festive campaign reframes Korean skincare as the first step in Indian celebrations—before makeup, outfit and occasion.
Rajinikanth’s 50-year run is a masterclass in brand relevance
A 50-year film career, century-old medicines and the product lifecycle trap: what Rajinikanth teaches marketers about keeping legacy brands relevant.
140M customers later, Nubank doubles down on purple
Nubank entered the US as Nu and kept the purple fintech copied. Inside the rebrand: Nu Sans type, playful motion and a…
The psychology behind Haldiram’s festive giving campaign
Haldiram’s new festive campaign runs on a small behavioural truth: giving feels good. Here’s the psychology behind its under-25-second films.
When AI Is Table Stakes, Ideas Are the Moat
A 10-minute AI creative contest in Mumbai showed that execution is now table stakes. The winners imagined the idea first and let…
How Liebherr turned five mispronunciations into brand love
Liebherr Appliances India's new film turns regional mispronunciations of its name into a feature-led story about affection, not correction.
Premium variants lift curd category growth to 25%
Mother Dairy MD on why Indian consumers mix affordable staples with premium upgrades - and how to price for selective trade-offs.
McCain India’s 63% Ad Jump Bought Only 3% Growth
A look at McCain India's long category-building playbook: localising snacks, chasing freezer space, and what a 63% ad rise for 3% growth…
Mandap on wheels: Ethnix chases its two-thirds sales window
A moving wedding mandap, a live band and an onboard ceremony: Ethnix by Raymond's Gurugram activation is a case study in driving…