Tag: <span>brand strategy</span>
Nikon India’s Diwali film turns creators into the story
How Nikon India's Creator's Cut uses social identity and shared tradition to make the ZR a creator's camera, not just another mirrorless…
Vadilal revenue hits ₹1,109.54 cr but profit slips
Vadilal's mascot-led push tries to close a relevance gap as FY26 revenue rises 9.47% to ₹1,109.54 cr, profit slips, and Reliance enters…
Red Car Theory: The Hidden Emotion Behind Every Purchase
The Red Car Theory explains why consumers suddenly notice your brand everywhere. The real lesson: every purchase traces back to an emotion.
Karmo puts flexibility centre stage in first national campaign
Australian car subscription provider Karmo uses physical flexibility to make 'All flex. No fuss.' tangible in its first national campaign via VI…
60% of Gen Z spent more this festive gifting season
A Rukam Capital–YouGov study finds Gen Z spent more, used AI for gift ideas and made self-gifting part of the festive basket.…
The Warehouse’s Christmas ad wins with ordinary moments
Why The Warehouse’s Christmas campaign works: it uses low-key, relatable Kiwi rituals to make the brand an unmissable part of the holiday.
Embedded finance sells the product but hides the brand
Embedded finance makes buying cover frictionless, but customers rarely recall the insurer. Brands must build recall when another platform owns the sale.
K-dramas hit 107.8M monthly viewers—and brands go Korean
Ormax data shows 107.8 million Indians now watch K-dramas monthly, up 48% from 2025. Zepto, McDonald's and Netflix are betting on the…
Amul’s 25 g Protein Cubes Turn Snacking Into a Ritual
Amul's 25 g protein cubes turn a functional snack into a shake-it-yourself ritual. Here's how participation and price shape trial.
Ipsos MediaCell clears CESP audit with 97% accuracy
Ipsos's passive measurement app reported 97% radio accuracy in a CESP audit. Here's what that means for cross-media planning.
The psychology behind Cadbury Dairy Milk’s Pappu Pass Ho Gaya
How Cadbury Dairy Milk's Pappu Pass Ho Gaya used occasion-based mental availability, social proof and reward substitution to become India's small-win ritual.
Himalaya BabyCare banks on 97% natural to answer winter doubts
The winter campaign turns first-time parents' skincare questions into a positioning hook, from allergy fears to layering over oil.