Tag: <span>brand strategy</span>
Tissot makes 1853 feel like a gift
Tissot's festive film turns its 1853 founding into a train journey through product firsts. Here's what it teaches about heritage storytelling.
Jio Story: The Utility Layer Inside a Normal Day
Why UPI at the chai stall, a study video call and maps on a road trip feel effortless—and what that teaches brands…
Miraggio’s Off The Clock sells the festive mindset
Miraggio’s Off The Clock campaign targets the pre-holiday mental checkout, using LinkedIn sign-offs and a film to sell a mindset, not a…
Snitch’s Bismil 2.0 turns fashion into identity language
Snitch reunites with Sufi singer Bismil for a sequel film that frames fashion, music and creativity as identity signals.
44% of Indian live-event fans seek emotional healing at shows
BookMyShow Live's study of 1,700 fans across 75 Indian cities finds 44% attend live shows hoping for emotional healing—and only 4% for…
Jio Story: The Collective Memory Behind a First Video Call
Why does 'my first video call home' feel like a shared Indian memory? The psychology of collective nostalgia, and how brands build…
MILKRUN’s Purple Wiggle Ad: The Psychology of a Fan Frenzy
Why MILKRUN paired a grocery delivery promise with Purple Wiggle John Pearce and what the fan-frenzy spot reveals about buying behaviour.
Pidilite lifts ad spend to 5.4% of sales to build categories
Pidilite is spending more on marketing. The real shift is where the money goes—into building categories before brands, from construction chemicals to…
The Welcome Offer’s 170-Day Lesson in Resetting Data
In 2016, Jio's Welcome Offer reset the internal price consumers used to judge mobile data, and marketers got a lesson in changing…
Ambuja at 109 MTPA: Strength, Sustainability and Brand
Ambuja Cement is half UltraTech's scale, so it is betting on inherited strength, third-party sustainability proof and premium mix. Here is the…
The Psychology Behind RACV’s As It Should Be
RACV and Special use potholes, blocked toilets and one locked-off shot to make insurance feel human. Here's the psychology behind it.
McDonald’s exits FIFA after 32 years as ROI disappoints
McDonald's ends its 32-year FIFA World Cup sponsorship after its biggest-ever campaign underperformed, signalling a shift to owned brand properties.