Tag: <span>brand strategy</span>
Naturali’s anti-hairfall ad turns inherited advice into autonomy
Naturali's Medha Shankr ad makes family hair advice the true problem, not hairfall. Here is the psychology behind the shareable film.
How WorkSafe Victoria framed recovery as identity
A behaviour-change campaign reframes workplace injury recovery as shared identity work, using real stories and three simple verbs.
India’s Festive Economy Hits ₹1.24 Lakh Crore, Four-Month Window
India's festive season has grown into a ₹1.24 lakh crore, four-month cultural window. Here's why brands are moving from Diwali campaigns to…
Jio Story: Why Shared Memories Outlive Campaigns
Why Jio's 2016 data moment became a shared memory, how 'my first video call home' works as collective nostalgia, and what brands…
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer made data feel limitless and changed what Indian consumers began to ask. Here's the psychology marketers still…
Then vs Now: The Cyber Cafe Closed, the Pocket Opened
The everyday psychology of India's data shift: from rationed megabytes and cyber cafe queues to an always-on phone habit.
Why Kajaria put Ranveer Singh on tile adhesive duty
Gresbond by Kajaria names Ranveer Singh as ambassador to make tile fixing a visible choice. Here is the brand strategy behind the…
Why 80% of Éntisi’s festive business is gifting
India's festive basket is moving from mithai boxes to gourmet hampers. Éntisi says gifting drives 80% of festive business; here's why.
Acer turns Akshay Kumar into luggage co-creator
Acer is moving Akshay Kumar from brand endorser to product co-creator for its luggage line. Here is what that signals for credibility.
Merino’s 250+ studios reframe the laminate sample problem
Merino's campaign compares tiny laminate samples to buying a saree or necklace unseen, and uses 250+ Studio Merino outlets to show designs…
Only 12.2% Plan Festive Buys. Brands Can Win Late
A 1,000+ consumer survey finds 91.6% will spend the same or more, yet only 12.2% plan ahead. Here is how brands can…
UNE’s From U to Next reframes who university is for
UNE and dentsu's new campaign uses real student journeys to argue education can fit around life. Here are the behavioural levers behind…