Tag: <span>brand strategy</span>
Robert Downey Jr. is SPECS’ new CCEO after a 40-second demo
Robert Downey Jr. joins SPECS as honorary CCEO, and the launch film shows why a 40-second product trial is the brand's smartest…
Jio Story: A Dal Recipe, a 5G Connection and an AI Answer
A familiar kitchen question shows what 5G, cloud and AI Everywhere actually mean—without jargon, for marketers and brand builders.
Royal Enfield Icons Never Retire: the psychology of legacy
Royal Enfield's Icons Never Retire uses nostalgia, status and legacy cues to sell the Bullet 350. Here's the behavioural science behind the…
Jio’s Human Arc: Five Habits That Made Data Ordinary
From the midnight binger to Dadi's first video call, the Jio arc reads as five small habits—and a shift from data cost…
PNG Jewellers uses playful misdirection to sell Unstoppable Legacy
PNG Jewellers pairs Madhuri Dixit and Ranbir Kapoor in a 2026 festive film that uses misdirection to make legacy feel chosen, not…
Give Buyers a Story to Follow, Not Just Features
Brands that give people a story to follow—not just a feature list—hold attention longer. Here's the research and a four-week pilot to…
Axis Bank’s magical dollhouse ad makes festive wishes bigger
Axis Bank and Visa use a magical dollhouse, Shahid Kapoor, and Amit Trivedi's score to make festive card rewards feel emotionally tangible.
Jio Story: The Welcome Offer Reframed India’s Data Question
The 2016 Welcome Offer was less a discount than a reference-price reset. Here's what it taught marketers about selling possibility instead of…
Jio Story: The Habits That Outlasted the Data Meter
From cyber cafe queues to an always-on pocket, the real shift was mental: data stopped being a cost to ration and became…
Kalshi’s King Blocker Ad Turns an NBA Feud Into Product
Kalshi’s new film gives Dillon Brooks a King Blocker that mutes LeBron James—and a physical giveaway that turns a feud into brand…
Indeed Stay Gold: a punk surprise sells a good future
Indeed Japan's STAY GOLD turns a punk surprise into an emotional reward for job search. A behavioural read on peak-end, nostalgia and…
Cricket Night, Finales and the One-Connection Huddle
How cricket nights, web-series finales and wedding-season reels turned one connection into a shared cultural ritual.