Tag: <span>brand strategy</span>
Jio Story: The Welcome Offer Reset India’s Reference Point
Jio's 2016 Welcome Offer did more than give away data. It reset India's mental benchmark for what data should feel like—and left…
Jio Story: The Data Anxiety That Quietly Disappeared
How India moved from rationing megabytes to living inside always-on data, and what that reveals about habits, defaults and shared moments.
Bajaj Auto holds more than 17% of Colombia’s bike market
Local assembly, a value wedge and owner communities made Bajaj Auto Colombia's favourite Indian, with over 17% of the motorcycle market.
Kissan’s 6.17M-Mum Proof Strategy
How Kissan turned a real-tomatoes claim into family participation and made 6.17M mothers its proof, plus the strategy lessons.
76% Blame Global Conflict for Cost-of-Living Pain
Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…
62% now prefer being hard to influence to being influencers
TBWA Backslash finds 62% would rather resist influence than become influencers, and 75% doubt viral content is authentic. Trust beats reach.
Jio Story: Which Data Persona Did the Decade Make You?
Four data selves—Saver, Binger, Hotspot Hero, Reel Royalty—show how India moved from rationed data to shared ritual. A consumer behaviour read.
Sirona’s Unpause Menopause Turns a Taboo Into a 10-Minute Test
Sirona's Unpause Menopause campaign turns a stigmatised life stage into conversation and product. Here's what marketers can learn from the strategy.
APAC Economic Confidence Dips to 49% Despite Stable Finances
APAC consumers can pay their bills but are cutting spending as economic confidence slides, finds Dentsu's Q3 2026 Consumer Navigator.
OPPO Find X10 Sells Unplanned Moments, Not Camera Specs
OPPO India's Find X10 launch film builds its pitch around candid joy and quiet tears. Here's the psychology behind why that works.
Luxury Lost 70 Million Buyers. True Rarity Is the Fix
Luxury's artificial scarcity is backfiring. The sector lost 70 million consumers since 2022. Here's why true rarity and made-on-demand may restart growth.
When Data Stopped Being the Story
The 2016 Welcome Offer reset pricing, but the deeper shift was behavioural: data became a quiet daily utility, from chai-stall UPI to…