Tag: <span>brand strategy</span>
The Psychology of the People Jio’s 2016 Offer Created
From the midnight binger to Dadi's first video call, five everyday archetypes reveal how removing the data meter rewired Indian consumer behaviour.
Jio Story: From Cyber Cafe Timers to Unnoticed Data
How India moved from rationed top-ups and cyber cafe timers to always-on data, and what that shift reveals about habit formation and…
Oura’s Wear Your Best Life Makes Wellness Feel Human
Oura's new film “Wear Your Best Life” trades finish lines for daily wellness. Here's the psychology behind the brand's shift.
Why CRED’s absurd loan-stacking ad sticks
CRED turns two dull money warnings—loan stacking and EMI bounces—into theatre with Rakhi Sawant and Sonam Bajwa. Here's why the absurdity works.
Pricing psychology: why a quiet first week kills sales
Savills finds that in weak markets, overpricing does more than delay a sale—it makes buyers assume something is wrong. Here's what that…
Jio Story: Which Data Persona Did India Make You?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than habits—they are identity scripts from India's data decade.
Stayfree’s Stop Adjusting campaign makes discomfort visible
Stayfree's Sit. Stand. Stayfree! campaign turns everyday period sitting anxiety into a visual metaphor. A look at the psychology that makes it…
One Phone, Fourteen People: The Psychology of Jio’s Shared Screen
Why a cricket night with fourteen people around one phone is a masterclass in shared emotion, ritual and remixable identity.
Taneira’s One Last Look turns a mirror-check into festive strategy
Taneira’s Solah Shringaar film frames the quiet pre-event mirror check as the real festive moment—and hands the ritual to the wearer.
Kirana to Cloud: The Memory Outgrows the Khata
What changes when the neighbourhood shop's udhaar khata becomes a digital record? The psychology of trust, memory and buying without paper.
Jio’s Real Product Is a Normal Day
UPI at the chai stall, a study call, maps on a road trip: the quiet psychology of data fading into India's daily…
GAIL revives Wah Kya Energy Hai with four films and an anthem
GAIL's second season of Wah Kya Energy Hai uses the Mishra family, humour and a new anthem to make cleaner fuels feel…