Tag: <span>brand strategy</span>
Ranbir Kapoor is Mantra’s new brand face. What next?
The Pune developer has signed Ranbir Kapoor as brand ambassador as it expands into Mumbai and branded residences abroad. The psychology behind…
Hamara Bajaj: The 1989 ad that made a scooter family
How Bajaj Auto’s 1989 Hamara Bajaj campaign used social identity, emotion and repetition to turn a scooter into middle-class pride.
Raymond’s Complete Man: Selling Identity, Not Suits
How a 1963 Indian campaign turned suiting fabric into an enduring ideal of masculinity—and what modern brands can still borrow.
Carrier India’s 1,000th Chiller Shows Engineering as Brand Proof
Carrier India's commercial and residential arms tell two positioning stories. Here's why proof-point engineering wins in B2B and what marketers can copy.
Colour in the Concrete: adidas Originals’ Adistar Play
The new Adistar film uses one press-play device to turn grey MENA cityscapes into saturated colour—and makes concrete the brand's canvas.
Why 2016 turned video calls into India’s shared memory
Nostalgia works harder when a memory is shared. The 2016 Jio data moment turned first video calls into collective nostalgia—and a brand…
From data rations to unlimited: the quiet shift since 2016
The shift from rationed data to always-on access changed more than plans. It changed what people count: not megabytes, but attention.
How Cinema Took Armani from $135M to $400M+
A 1987 gangster wardrobe was more than styling. From Armani to Hershey to Ray-Ban, cinema placements show how borrowed identity turns into…
Safe advertising is quietly draining your brand
Approval filters catch offensive ads but miss the quiet failure of safe creative. Here's why emotion wins and how to recalibrate review.
Asian Paints Sells Wedding-Day Certainty to 5.7 Lakh Consumers
Asian Paints' new Beautiful Homes campaign reframes painting as deadline-driven certainty, with wedding stakes, AI previews and a 20% money-back guarantee.
Onida’s Envy Strategy: Neighbour’s Envy, Owner’s Pride
How Onida turned a green devil and neighbour envy into India’s most durable status-marketing pitch for television ownership.
Brisbane 2032 logo: the hidden meaning behind the new emblem
The Brisbane 2032 emblem works as a torch, a cockatoo crest, the Queensland map and the year '32 - an accidental masterclass…