Tag: <span>brand strategy</span>
Lead India: The Times of India ad that sold leadership
The psychology behind The Times of India's 2007 Lead India campaign and how The Tree used social proof and identity to move…
HIT’s New Shefali Shah Film: Roach Control as War Room
Godrej HIT’s new Shefali Shah film reframes roach control as a war-room mission—using authority, framing, and a visible nest-kill chain.
Rungta TMT’s 5th celebrity ad turns stars into pitch parody
Rungta TMT's fifth celebrity film has SRK, Alia and Ranbir playing themselves, pitching filmi ad ideas while spoofing steel ad clichés.
Social media turned intimate wear into a shared conversation
Once-taboo conversations about fit and support are moving from private trial-and-error to public, fit-led buying. Here's what brands can learn.
Dumb Ways to Die: The Psychology of a Viral Warning
How Metro Trains and McCann Melbourne turned a rail-safety warning into a global singalong by making danger feel adorable and highly shareable.
How Incredible India sold a feeling, not a place
The 2002 campaign reframed India as an emotional experience. Here are the behavioural levers it pulled—and what destination brands can still borrow.
The Amul Girl: 60 Years of Utterly Butterly Delicious
In 1966, Amul made butter personal with a girl, a jingle and a tagline. The psychology behind six decades of recall.
The psychology of Extra Gum’s Sarah & Juan ad
How a two-minute chewing gum film used costly signals, peak-end memory and emotional pairing to turn a wrapper into a keepsake—and lift…
$87K Bitcoin Feels Pricey? Blame Anchoring
A TradingView note shows how Bitcoin around $87K can look expensive or cheap depending on the anchor. Here's what it means for…
Got Milk? and the Psychology of Selling Absence
How Got Milk? turned a missing glass of milk into a lesson in loss aversion—and built a campaign that changed beverage advertising.
A 10-Year Licence and a Two-Name Brand System
Signify India kept Philips on products while building a separate corporate name. What the dual-brand play teaches marketers about licensed trust and…
Apple’s 75.4% Services Margin Is the Real Pricing Story
Apple's pricing power isn't about cheap iPhones. A 75.4% Services margin reveals how anchoring, tiers, EMI and trade-ins make premium feel justified.