Tag: <span>brand strategy</span>
Nike’s Bengaluru Campus by FY28 Is a Long-Term India Bet
Nike plans a Bengaluru campus by FY28, turning India into a structural brand commitment. Here's what physical presence says to buyers.
Why Ray-Ban Chose Ranveer Singh for Its First India Push
The eyewear giant names its first India ambassador, using Ranveer Singh’s expressive persona to make AI glasses feel like self-expression rather than…
Bisleri’s classic ad: how the brand defended its own name
The psychology behind Bisleri’s classic ad: how it protected a brand name from becoming generic and made checking the label a smart…
AdFest’s 30th-anniversary logo uses paper and negative space
AdFest's 30th-anniversary logo uses a bent paper strip and negative space to unite trophy, lotus and gateway. Here's why the rebrand works.
Why ‘Independent’ Is Campaigning’s Hottest Brand Asset
Independent candidates are turning the word itself into a logo and biography. Here’s what their negative positioning teaches brand managers.
Gandhi Jayanti Posts Show Cultural Symbols Beat Greeting Cards
From a french-fry Gandhi to HDFC Bank's lock-built portrait, brands used Bapu's familiar symbols as brand shorthand this Gandhi Jayanti.
How the Hutch Pug Ad Turned Coverage Into Companionship
The 2003 Hutch pug ad turned mobile coverage into companionship. Here are the behavioural levers that made it stick—and what still holds…
How a 3-Month Pause Restored Magnolia’s Purpose
Joanna Gaines says Magnolia stopped seeing its vision after nearly 25 years. A costly three-month pause helped the founders recover the brand's…
AI Creative Production Goes Mainstream for Mid-Size Marketers
Wyndham, Opella and BetMGM show how scaled AI creative is moving beyond mega-brands, powered by in-house teams, performance data and strict guardrails.
The psychology of Brooke Bond Red Label’s Swad Apnepan Ka
How Brooke Bond Red Label's Swad Apnepan Ka films used belonging, identity and social norms to turn tea into a quiet act…
Ajio’s festive brand face is an identity play
Ajio named Ahaan Panday as its 2026 festive campaign face. The move shows celebrity endorsements work best when a face carries identity,…
PhonePe Turns 70 Crore Users Into a Human Brand Story
PhonePe's 10-year film tries to name all 70 crore users, turning a huge number into a 980-day thought experiment and a branding…