Tag: <span>brand strategy</span>
Why Brands Are Choosing Creators Over Influencers
From a $2M sales day at Favorite Daughter to Bob's Discount Furniture's 50% jump in organic reach, creator-led content is outperforming influencer…
Spotify’s You’re Among Fans: The psychology of the ad
Spotify's 2026 'You're Among Fans' campaign, via BBDO New York, turns fan obsession into a B2B media brief with Lizzo and Jay…
How Beco is challenging India’s habit-driven home care market
Beco's playbook shows how challenger brands can win in India's habit-driven home care market by innovating for real needs, using discovery channels,…
Amazon removed Kindle buttons—now sells them back for $35
Amazon spent a decade removing physical page-turn buttons. Now $35 clickers and $80 covers sell the feature back. Here's the psychology.
La Trobe’s You’ll Change Ad: Why Observers Sell the Degree
La Trobe’s new brand campaign leaves students out of frame and lets an 86-year-old matriarch, aunties and an ex describe how study…
Kuchh Meetha Ho Jaye: The Ad That Made Cadbury a Ritual
How Cadbury Dairy Milk's 2004 'Kuchh Meetha Ho Jaye' reframed chocolate as India's everyday celebration sweet.
Maharashtra Bans Infant Formula Ads and Influencer Promos
Maharashtra FDA has banned ads, free samples, cashback and influencer promotion of infant formula, with fines up to INR 10 lakh.
MTR Foods turns sweets into a language
MTR Foods’ festive campaign treats sweets as a language of affection, using an illustrated book and film to own cultural rituals rather…
Nykaa Lovestruck and the psychology of Love At First Swipe
Nykaa Cosmetics turned its Lovestruck Lipstick launch into a three-film romance with Rasha Thadani and Rohit Saraf. Here is the psychology behind…
OnePlus India Uses Diwali to Close the Generation Gap
The brand's third #MakeItSpecial film pairs Gen Z creators, Smriti Mandhana and an elderly couple to make tradition feel like participation.
AI Agents Are the New Shelf Space
AI assistants are becoming a new gatekeeper. New tracking shows recommendations vary wildly, retailer citations are uneven, and AI traffic is growing.
Hero MotoCorp Hum Mein Hai Hero: The Psychology of an Anthem Ad
A 2011 rebrand film stopped selling motorcycles and started selling self-belief. These are the behavioural levers that made Hum Mein Hai Hero…