Tag: <span>brand strategy</span>
What Overstimulated Cities Teach Marketers About Attention
Attention is a finite resource, and overstimulated cities spend it before brands get a chance. Here's what marketers can do about it.
MAC India’s festive gold drop taps occasion psychology
M·A·C Cosmetics India launches 'Party in M·A·C' with seven gold-packaged products and five kits. Here's why the occasion-led structure matters.
FSSAI energy-label ban forces beverage brands to rebrand fast
Red Bull is in court, Reliance has rebranded Campa Xtra and PepsiCo is pulling Sting stock as India's 'energy' label ban reshapes…
Why Chasing AI Search Citations Is a Losing Strategy
Reddit's share of ChatGPT citations fell 86% in a month. The lesson for marketers: stop chasing unstable AI search and lead with…
Authenticity outlasts algorithms and AI: Prasoon Joshi
Prasoon Joshi on why authenticity, not cleverness, is what survives algorithms and AI—and what that means for brand storytelling.
The Psychology of CORE’s The New Wave
Why CORE’s The New Wave uses independence, accountability and AI restraint to make the indie agency model feel like the safer choice.
Scarcity Is the Product: Why $40 Vinyl Sells Out
Blood Records turns limited vinyl into a scarcity machine, with drops selling out in 10 minutes. Inside the psychology of ownership and…
Why GOPIZZA became GTGO: a masterbrand play
The Korean pizza chain is renaming its parent to make room for street food, desserts and B2B food tech. Here's the brand…
What Turion Space’s rebrand teaches about proof and vision
Turion Space outgrew its debris-removal identity and built a brand that carries both current proof and a hundred-year vision.
AI Killed the Old Performance Playbook. Judgement Is Next
AI compresses days of performance work into minutes, but volume is the baseline. The real edge is judgement, hypothesis-led testing and cultural…
Festive Marketing Now Runs on Consumer Creators
Last Diwali, 200 million #Diwali Reels drowned brand films. Research shows faces beat logos—brands win by becoming sets, props and forwards.
Hoka’s NYC Marathon Run-Up Is a Masterclass in Momentum
Hoka is turning the NYC Marathon training window into a community scoreboard. Here’s what brand marketers can steal from its run-up strategy.