Tag: <span>brand strategy</span>
LIC’s ad reframed death as an ongoing promise of care
How LIC’s Zindagi ke saath bhi, Zindagi ke baad bhi campaign used mortality salience, framing and emotional accounting to sell care, not…
AI’s Next Act Is Reading Audience Psychology
New research on 1,055 YouTube videos and 633,000 comments shows AI can decode why content resonates, moving marketing past volume.
Standard Chartered Borrows F1 Precision for Move Ahead Push
Standard Chartered's new Move Ahead campaign links Formula 1 preparation to wealth and international banking. Here's what it means for brand strategy.
India’s D2C revolution: what actually builds brand loyalty
An eight-part Forbes India-DTDC podcast series shows why repeat orders, omnichannel access and logistics now define India's next consumer brands.
The Psychology Behind Standard Chartered’s Move Ahead
Standard Chartered borrows Formula 1’s precision and preparation to reframe banking. Here’s the behavioural science behind the Move Ahead film.
The Psychology of Tanishq’s Remarriage Ad
In 2013, Tanishq made a second wedding the centre of a jewellery ad. The psychology behind it: social proof, identity and emotion.
HSBC #StayDiSIPlined: Discipline Psychology for SIPs
How HSBC Mutual Fund’s #StayDiSIPlined campaign uses identity and emotional discipline to keep young retail investors consistent with SIPs.
How Vianaar Sells Slow Living, Not Homes
Vianaar's new brand film uses Goa's Susegad philosophy to sell slow living through carrom, cycling and sunsets. Here's the positioning lesson.
Bajaj Pulsar: The Psychology of ‘Definitely Male’
The 2001 Bajaj Pulsar launch didn’t sell mileage. It used identity, signalling and contrast to make a motorcycle a badge of manhood.
Ipsos: Hope Is Now Personal, Not Institutional
Ipsos Global Trends finds only 25% are optimistic about the world, while 55% are optimistic about themselves. Hope has become personal—and a…
How HCL Is Using Classical Arts as Brand Glue
Nearly 30 years of HCL Concerts shows how a B2B tech group uses culture, not leads, to build relationships and mental availability…
The Souled Store Shows How Fandom Becomes a Brand Moat
How licensed IP, digital community and themed stores took The Souled Store to ₹492 crore revenue while profit fell 38% in FY25.