Tag: <span>brand strategy</span>
Thums Up’s Taste the Thunder: Psychology of a Daring Cola
How Thums Up turned a cola into self-expression with Taste the Thunder, and the behavioural levers that made it a badge of…
The psychology of the ad: Share a Coke
How replacing the front-of-pack logo with first names turned a mass-produced drink into a personal ritual and lifted Coca-Cola's relevance.
Rungta Steel’s SRK-Alia-Ranbir ad parodies TMT category
Rungta Steel's new TVC with SRK, Alia and Ranbir parodies TMT advertising conventions instead of films to make strength claims memorable.
Snickers Made Hunger a Personality Flaw
How Snickers and BBDO turned a bodily state into an identity crisis—and why the 2010 Super Bowl campaign still explains modern snack…
Rexona turns Messi’s movement into a font
Rexona Argentina's free GOAT Font converts Lionel Messi's dribbles into usable letters and shows how brands turn fame into assets.
Shaya Signs Shreya Ghoshal to Make Silver an Everyday Story
The CaratLane silver label picks a singer, not a film star, to reposition the metal from heirloom to everyday self-expression.
Surf Excel’s Daag Achhe Hain: The Psychology of a Stain
How a 2005 Surf Excel puddle film reframed dirt as proof of childhood, turned detergent into an emotional choice and entered Indian…
US sentiment hits four-month low as inflation fears grow
University of Michigan's final September sentiment index fell to 48.1 as one-year inflation expectations jumped to 4.6%. What cautious buyers mean for…
India’s Next Café Wave Is About Community, Not Coffee
India's café brands are chasing Tier 2 and 3 cities. The winners won't just open outlets—they'll design local relevance and community.
Lava’s Virat Curve campaign bets on story over specs
Lava's Virat Curve 5G campaign casts Rohit Saraf and Pratibha Ranta in a music-video romance, signalling a shift from feature-led ads to…
Britannia and Havmor turn a viral trend into a co-branded drop
The limited-period Croissant Blockbuster turns a social media food pairing into a co-branding play across parlours and quick commerce.
Pride of Cows uses Athiya Shetty to sell slowness, not celebrity
Pride of Cows' new campaign with Athiya Shetty reframes celebrity as an invitation, not an endorsement, for single-origin dairy's wellness story.