Tag: <span>brand strategy</span>
Shaya by CaratLane’s Shreya Ghoshal Bet on Identity
The silver jewellery brand pairs its eighth-anniversary campaign with a singer whose childhood payal story becomes the brand strategy.
Stayfree turns boys into period-care allies
Stayfree's Daughter's Day film asks sons to buy sanitary pads, using peer modelling and home norms to make period care ordinary.
Love-hate tech: what drone backlash teaches marketers
Amazon's drone tests are getting a mixed welcome, but that is a familiar adoption pattern. AirPods were mocked at $160 and the…
Coca-Cola’s Hilltop Ad: Selling Harmony, Not Soda
How a 1971 Coca-Cola jingle turned a soft drink into a gesture of global harmony—and what it still teaches marketers about emotional…
McLaren Unifies Racing and Automotive Under One Brand
McLaren's refreshed identity keeps Speedmark and papaya while adding a founder-inspired wordmark to expand ownership, personalisation and fandom.
Ganeshotsav 2026 Ads: The Psychology of Festive Relevance
How the best Ganeshotsav 2026 campaigns used ritual, local context and real needs to turn festive advertising into participation.
Why Indian Ads Are Stacking Celebrity Casts
Why Indian brands are swapping solo celebrities for ensemble casts—and how Rungta Steel, Flipkart and Myntra keep the crowd from becoming the…
Why Brands Now Use the Back of a Billboard as Creative Media
Star Health and Safi turned billboard backs into brand ideas. What makes it attention or wasted reach? A framework from OOH leaders.
Why Americans Ignore Weather When They Spend
Only 39% of Americans say extreme weather affects their finances, even as spending tightens. Younger shoppers feel the link more clearly.
How The Body Shop Made Jasmine a Diwali Brand Code
The Body Shop India’s Diwali campaign uses jasmine as a familiar cultural code for self-care and gifting. Here’s why that strategy works.
Yes Bank Turns Team India Pride Into Brand Equity
Yes Bank's Asian Games 2026 campaign shows how borrowed equity and national pride can give a bank a share of Team India's…
Hire for intent: how Epic Content makes brands sound human
Epic Content founders Prianka and Ajay reflect on ten years of replacing corporate jargon with human stories—and what CMOs should hire for.