Tag: <span>brand strategy</span>
Whirlpool Luxuriem revives its jingle to sell quiet luxury
Whirlpool revives its iconic jingle for Luxuriem, using warm family moments to make premium fridge features feel familiar and easy to buy.
Intuit’s rebrand turns one letter into a personality
Most people know Mailchimp, TurboTax and QuickBooks, but not Intuit. JKR’s rebrand uses the letter i to give the parent brand a…
Asian Paints sells wedding relief, not just paint
Asian Paints' new Beautiful Homes campaign frames wedding-house painting as deadline relief, not décor. Here's the psychology behind its shareability.
A trolled sweet sells 100 million boxes every Diwali. Here’s why
Soan Papdi is mocked, re-gifted and ubiquitous. Yet it sells 100 million boxes every Diwali. Here is the brand strategy behind its…
Zepto sees 4.6 lakh ramen searches as K-wave hits carts
K-dramas and K-pop are moving from screens into Indian shopping carts, beauty routines and travel plans. Zepto's search data shows how fast…
Mercury’s Little to Big ad turns patient stories into brand proof
Mercury's Little to Big campaign follows former Starship patients into adulthood, using real survival stories, a 25-year milestone and a matching ask.
Daikin India’s Premium Bet: 5 Million ACs by 2030
How Daikin India plans to sell 5 million room ACs by 2030 while building premium through factories, R&D and one brand in…
20,000 Sq Ft Flagships Turn Stores Into Brand Worlds
Indian designer fashion is betting on immersive flagships. Inside the architecture, psychology and pricing power behind the new brand worlds.
The 80/20 Brand Model: Lead Globally, Manage Locally
Global brand teams fail when they try to manage local execution. A shared-responsibility 80/20 model keeps brands consistent and locally relevant.
The Psychology of Pepsodent’s Dishoom Dishoom
The throwback ad that turned tooth-brushing into a daily battle kids wanted to win—and the behavioural levers that made Pepsodent stick.
Aquaguard Life Hard Nahi ad flips hair fall blame to water
Why Aquaguard’s ‘Life Hard Nahi, Aapka Paani Hard Hai’ works: Parul Gulati helps the brand reframe hair fall as a hard-water problem,…
MorningStar Farms sells 52 years of heritage as fake meat stalls
MorningStar Farms' retro rebrand leans on 52 years of heritage while fake meat turns political and rivals slide. Here's why longevity works.