Tag: <span>Behavioural Science</span>
Jio Story: Five Human Scripts on One Data Plan
The data saver, midnight binger, kirana owner, creator and Dadi reveal how one connection hosts many behavioural scripts.
How the Welcome Offer Rewired India’s Data Psychology
In 2016, the Welcome Offer turned data from a scarce metered resource into an everyday default. Here is the psychology marketers can…
Wired headphone sales hit $354M as Bose sells out
Bose's first wired audio product in 11 years sold two months of stock in under 24 hours. Here's why nostalgia and Bluetooth…
Surf Excel Daag Acche Hain: The Psychology of the Stain
Surf Excel's Daag Acche Hain reframed stains as proof of childhood. Here's the behavioural science behind the ad that changed detergent marketing.
Shared Screens Made Jio Pop Culture a Group Ritual
Cricket huddles, finale nights and wedding reels show how one connection turned streaming into shared ritual and why marketers should watch the…
Jio Story: Three Everyday Utilities Explain India’s Data Decade
Three ordinary moments—UPI at the chai stall, a study video call, maps on a road trip—show how data became India's quiet utility…
Lenovo turns a tablet launch into Broadway theatre
Lenovo India's #DamnTheOdds turns the Idea Tab Pro Gen 2 into a Broadway musical. Here's the psychology behind the theatre-tech pitch.
Jio Story: The Welcome Offer Reset India’s Reference Point
Jio's 2016 Welcome Offer did more than give away data. It reset India's mental benchmark for what data should feel like—and left…
Jio Story: The Data Anxiety That Quietly Disappeared
How India moved from rationing megabytes to living inside always-on data, and what that reveals about habits, defaults and shared moments.
On and Zendaya Turn a Shoe Launch Into an Action Movie
On's new film with Zendaya, designed by Law Roach, frames a sneaker launch as a martial-arts action movie. Here are the behavioural…
76% Blame Global Conflict for Cost-of-Living Pain
Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…
Heer by GIVA makes Diwali a self-gifting occasion
Heer by GIVA's Diwali campaign turns festive gifting inward. A behavioural read of the self-gifting pitch and the two new collections.