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Tag: <span>Behavioural Science</span>

SBI Life's Anokhe Heere
Viral Ads

SBI Life’s Anokhe Heere turns para-athletes into diamonds

SBI Life's Anokhe Heere follows a boy who hunts for diamonds in junk and finds value in Indian para-athletes. Here is the…

3 min read
Why shared screens turn pop culture into memory
Consumer Behaviour

The Shared-Screen Psychology of India’s Pop-Culture Moments

Why a cricket huddle, a finale night and a wedding reel reveal the shared-attention layer behind India's data habit.

3 min read
When Mummy asks AI for a dal recipe, the future stops being abstract
Consumer Behaviour

The Future Made Simple: Mummy, AI and the Cloud

Jio's 5G, cloud and AI future makes sense once it enters the kitchen. A mother asking AI for a dal recipe shows…

2 min read
OPPO Find X10: True to the Moment
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OPPO Find X10 Sells Unplanned Moments, Not Camera Specs

OPPO India's Find X10 launch film builds its pitch around candid joy and quiet tears. Here's the psychology behind why that works.

3 min read
A normal day now runs on quiet data
Marketing Psychology

When Data Stopped Being the Story

The 2016 Welcome Offer reset pricing, but the deeper shift was behavioural: data became a quiet daily utility, from chai-stall UPI to…

2 min read
Nutella’s Diwali film with Ranveer Singh
Viral Ads

The psychology behind Nutella’s Ranveer Singh Diwali ad

How a hazelnut spread uses ritual, nostalgia and Ranveer Singh’s energy to claim a seat at the Diwali table—and what marketers can…

3 min read
Five Indian data lives explain a network's emotional arc
Consumer Behaviour

Jio Story: The Emotional Jobs Inside a Connection

The data saver, midnight binger, kirana owner, creator and Dadi on video show how a network became a set of emotional jobs,…

3 min read
Why 'my first video call home' still does the selling
Marketing Psychology

Jio Story: The Nostalgia in a First Video Call

How a 2016 data moment became a shared memory of first video calls home—and why collective nostalgia is a strategic layer brands…

2 min read
The Welcome Offer that reset what India expected from data
Marketing Psychology

Jio Story: The Welcome Offer That Reset India’s Data Reflex

The 2016 Welcome Offer rewired what India expected from data: from cost anxiety to utility behaviour. A marketer's read of the reset.

3 min read
Melbourne Star’s Rise Above campaign
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The psychology behind Melbourne Star’s Rise Above ad

How Melbourne Star’s ‘Rise Above’ brand film uses reframing and awe to turn a troubled attraction into a city comeback.

2 min read
Village calls, hostel Wi-Fi and festival feeds became shared memory
Consumer Behaviour

Jio Story: Village Calls, Hostel Wi-Fi and Festival Reels

How village video calls, hostel Wi-Fi culture and regional festival reels turned network access into shared Indian memory.

3 min read
Airbnb festive searches rise 40% as Gen Z leads
Consumer Behaviour

Airbnb festive searches rise 40% as Gen Z leads the shift

Airbnb's festive domestic searches grew nearly 40% year on year, led by Gen Z and families seeking culture, meaning and non-urban getaways.

2 min read