Tag: <span>Behavioural Science</span>
Why AI Efficiency Alone Won’t Fix Customer Experience
Ipsos research across 23 markets shows 48% of interactions feel ‘Nothing Notable’. Frictionless AI doesn’t build loyalty; emotional peaks do.
Patagonia’s $100 Voting Nudge, Decoded
Patagonia is investing $11.2 million to turn customers into voting advocates—and the design is a masterclass in behavioural activation.
Rediffusion-Bharat Lab Report Maps India’s Relational Buying
A new Rediffusion-Bharat Lab report turns everyday Indian rituals into marketing signals: family decisions, muhurat timing, social proof.
How Lava Virat’s ‘Shaq Hatao, Lava Uthao’ Sold Out Day One
Krea8’s Flipkart launch for Lava Virat used consumer skepticism as the creative hook—and sold out on day one. Here’s the psychology behind…
Why AI Shows Its Work: The Labor Illusion, Explained
Visible effort—spinners, progress bars, AI reasoning—makes the same result feel more valuable. Here's the psychology and what marketers can do.
Why Gen Z Buys Health Insurance But Skips Term Plans
Policybazaar data shows 61% of Gen Z have bought or considered health insurance, but only 19% term. What the psychology behind the…
Why Consumers Are Fighting Back Against Lost Agency
From surveillance pricing to AI comparison tools, consumers are demanding more control. Here's how brands can return agency and win trust.
Check Reality Before You Try to Change Perceptions
Perception gaps in London policing reveal why marketers should diagnose before persuading. What people believe is often shaped by distance, not data.
The Psychology Behind Molson Coors’ 4x Creator Engagement
Molson Coors rewired approvals and briefs for creator speed—then engagement quadrupled. Here's the psychology behind why looser control works.
Why HDFC MF’s All-Women Dahi Handi Ad Works on Us
HDFC Mutual Fund's 'Barni Se Azadi' swaps the matki for a savings jar and the pyramid for women. A look at the…