Tag: <span>Behavioural Science</span>
Bingo! Tedha Hai Par Mera Hai: The Ad That Sold Imperfection
Bingo! turned odd-shaped chips into a badge of ownership with Tedha Hai Par Mera Hai, a lesson in endowment and identity in…
AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad
AJIO's Ghar Wapsi turns a space station into a festive deal engine. Inside the psychology of homecoming, progress and variable rewards.
The Psychology of an Ad: Whisper India’s Touch the Pickle
A 2014 Whisper India film made a jar of pickle a symbol of defiance. Here are the behavioural levers that made the…
HP’s Diwali Film Earns Admiration, Not Brand Recall
HP's Lights of Change spotlights six Indian innovations. The elevation lands, but the brand's role stays abstract. A behavioural critique.
Bonkers Corner Turns Counterfeits Into a Brand Flex
Bonkers Corner's Counterfeit Conundrum turns street-side knock-offs into social proof, using contrast and loss aversion to sell the original.
BGMI’s Cartoon Waala Game ad turns player slang into rivalry
BGMI's 'Cartoon Waala Game' campaign shows how a brand can use community slang to roast a rival and spark organic sharing among…
Amazon’s Joy Delivered is a reciprocity masterclass
A cancelled flight, a chain of small kindnesses and a bag of gifts: how Amazon's 2026 Christmas ad turns gratitude into brand…
Tanishq’s 2013 remarriage ad: the psychology that made it work
How Tanishq turned a woman's second marriage into lasting brand love by using narrative transportation, identity signalling and emotional contagion.
Fastrack AFTERHOURS: the psychology of 3 obsessions
Fastrack's AFTERHOURS turns three youth obsessions—Spooky, Overdrive and Groove—into one brand world. The psychology behind the chaos.
Swiss Beauty’s We Got You is a wedding-floor makeup test
Swiss Beauty’s festive film turns Taapsee Pannu’s wedding-floor energy into a promise: stop worrying about your makeup, the brand’s got it.
How Closeup Made Fresh Breath a Romantic Signal
The Indian ad that turned fresh breath into a cue for romantic confidence—and what it still teaches about selling social outcomes.
New World reframes Christmas stress as an expertise story
The New Zealand grocer’s 2026 Christmas film uses decision fatigue, authority and vicarious rehearsal to win the family food budget.