Tag: <span>Behavioural Science</span>
iD Fresh’s ad turns Mom’s approval into a convenience strategy
iD Fresh's latest ad transfers Mom's authority to a batter pack. A look at the behavioural levers behind the iD Ka Idea…
The psychology of FatakPay’s Diwali ad with Vaani Kapoor
FatakPay’s new Diwali film turns the awkwardness of asking friends for money into a case for formal digital credit. Here’s the psychology.
Canva’s Erase Your Ex Makes Undo the Whole Brand Promise
Canva’s new film uses a bitter photo edit to sell creative control. Here’s the psychology behind the Undo button and the brand’s…
Nikon India’s Diwali film turns creators into the story
How Nikon India's Creator's Cut uses social identity and shared tradition to make the ZR a creator's camera, not just another mirrorless…
Karmo puts flexibility centre stage in first national campaign
Australian car subscription provider Karmo uses physical flexibility to make 'All flex. No fuss.' tangible in its first national campaign via VI…
The Warehouse’s Christmas ad wins with ordinary moments
Why The Warehouse’s Christmas campaign works: it uses low-key, relatable Kiwi rituals to make the brand an unmissable part of the holiday.
Mauka Mauka: The Psychology That Made a Rivalry Ritual
How Star Sports' Mauka Mauka campaign used social identity, open loops and loss aversion to make one fan's wait feel personal.
Luminous Uses a Child’s Curiosity to Sell Solar This Diwali
Luminous's Diwali film uses a child's curiosity and a power cut to reframe solar energy. What works, what misses, and the psychology…
The psychology behind Cadbury Dairy Milk’s Pappu Pass Ho Gaya
How Cadbury Dairy Milk's Pappu Pass Ho Gaya used occasion-based mental availability, social proof and reward substitution to become India's small-win ritual.
Kuch Meetha Ho Jaye: When Chocolate Became a Ritual
A throwback look at how Cadbury Dairy Milk's Kuch Meetha Ho Jaye turned an old Indian phrase into a mental shortcut for…
Doms’ festive ad gives children their own dreams
Doms' new festive film from Havas Creative India shows a family gift a girl ready-made career paths—until one gift hands the choice…
Ariel India’s #ShareTheLoad: The Psychology of an Ad
Ariel India's #ShareTheLoad made laundry a gender-equality issue. Here are the behavioural levers that made the 2015 film work, and what still…