Tag: <span>Behavioural Science</span>
Spotify’s Gullak Diwali ad turns chores into family fun
Spotify India's Diwali films with the Gullak cast use household chores and Bollywood classics to make music part of festive prep.
Castello’s animatronic cockatoo interrupts mindless eating
Castello's new Australian campaign uses an animatronic cockatoo and a fake meal-replacement stunt to attack eating on autopilot.
The Psychology Behind Nuvoco’s 12.5 Million Garba Reach
Nuvoco's Gujarat Garba property crossed 12.5 million digital reach. Here's the behavioural science that made a cement brand culturally sticky.
Jio Story: Pop Culture’s Best Seat Is Shared
The cricket night, the finale, the wedding reel. India's pop culture now gathers around one screen. Here's why shared viewing became the…
Candyman turns Halloween fear into a desi bonding ritual
Afaqs reports on Candyman's Halloween film that turns darr into togetherness. Local horror codes and quick-commerce extensions make it a ritual.
Bla Bli Blu’s #SayNoToGifts ad makes generic gifts the joke
Inside Bla Bli Blu’s Diwali film: soan papdi as punchline, a fake gifting ban, and the psychology that makes generic gifts feel…
Eatopia Honey Jams: Farah Khan sells no sugarcoating
Farah Khan brings her plain-spoken style to Eatopia Honey Jams, making clean-label claims feel like an everyday choice.
The Kirana’s Ledger Learns to Live in the Cloud
When a kirana moves its khata from muscle memory to cloud memory, the shop doesn't just digitise records—it changes how it reads…
Titan’s Chosen Family ad redefines Diwali gifting
Titan Watches’ Diwali campaign builds family from friendship and kitchen camaraderie, using a watch as the gift that marks chosen bonds.
Jio Story: The Five Faces of India’s Unmetered Decade
Five recurring characters reveal how India's relationship with data changed from rationed supply to identity, trust, care and a daily creation.
Redmi turns phone mishaps into crimes with Anup Soni
Redmi's four-part Note 17 Pro campaign casts Anup Soni as a Crime Patrol-style host who flips phone mishaps into playful offences.
Jio Story: 2016 to Now, the Habits That Quietly Swapped
The cyber cafe queue moved into the pocket. Small everyday shifts, from rationed data to unlimited, changed how India lives online.