Tag: <span>Behavioural Science</span>
Vicks India Touch of Care: The Psychology of the Ad
How Vicks India's 2017 Touch of Care used one real story, shared identity and narrative transportation to make a cold remedy feel…
Dunkin’s first Marvel ad: the psychology of Gambit and Munchkins
Dunkin’s first Marvel Studios partnership uses Gambit, H.E.R.B.I.E. and doomsday to sell donuts. Here’s the behavioural science.
Kalyan Jewellers makes its name the wedding blessing
Kalyan Jewellers' Kalyan Bhava turns a wedding blessing into brand property, using Bachchan's authority and future-self framing—but product proof stays thin.
Uber Japan Turns App Switching Into a Reichi Hip-Hop Track
Uber Japan and Special turn the Eats-to-Taxi toggle into a Reichi track, using an existing habit to beat app fatigue.
Thums Up: the behavioural science of Aaj Kuch Toofani Karte Hain
Thums Up's long-running campaign didn't sell cola; it sold a decision. Here's how arousal transfer, social proof and self-talk made it work.
Asda’s BOOM energy skips sentiment for festive value
Inside Asda's 2026 Christmas films: how BOOM energy, value framing and pattern interrupts make value feel like the main event.
Argos Christmas ad turns catalogue nostalgia into premium gifts
Richard Ayoade plays a catalogue-Scrooge in Argos's Christmas ad, as brand ghosts Connie and Trevor reframe it as a premium gift destination.
Tesco’s The Wrong Address turns a delivery mix-up into magic
How Tesco’s 2026 Christmas film uses a mistaken delivery, an old friendship and a familiar song to sell connection, not just groceries.
Truce Halloween 5: The Thank-You Ad That Built a Ritual
Truce Halloween 5 turns a thank-you into a 250-ghoul ritual. Here's the psychology behind why the annual event keeps earning shares.
Coleman sells certainty, not tents, in Count on Coleman
Coleman Australia's first national brand campaign in years trades product specs for relatable camping chaos and family confidence.
Asian Paints turns Diwali prep into the celebration
Asian Paints' 2026 Diwali film turns cleaning and painting into the first act of celebration—and the brand into part of the ritual.
John Lewis bets on a glamorous grandma to reclaim Christmas
John Lewis's 20th Christmas ad casts Kristin Scott Thomas as a glamorous grandma to reframe gifting as thoughtful, not perfect.