Tag: <span>Behavioural Science</span>
Jio Story: Meet the Four Data Selves of One Plan
Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty reveal how India's unlimited data decade created four different user habits.
Pee Safe flips the comfort zone to sell period comfort
Pee Safe's new campaign, 'In Your Comfort Zone, Nothing Is Too Much', reframes period comfort as a choice, not a reward. The…
Jio Story: How Chai, Class and Road Maps Made Data Invisible
How Jio turned data into an invisible daily utility: UPI at the chai stall, a study call, and a family road trip…
Boost Mobile Works Its Arse Off in Love Island Villa
How Boost Mobile used Love Island Australia's phones, challenges and social moments to hijack attention—and what marketers can steal from it.
What ‘My First Video Call Home’ Taught Brands About Shared Memory
A first video call home feels private, but millions remember it the same way. Here's how shared firsts become collective nostalgia—and why…
Jio’s Welcome Offer: How Free Rewired India’s Data Expectations
The 2016 Welcome Offer wasn't a cheaper tariff—it was a reference-price reset. Here's what marketers learned when free changed India's data expectations.
Data Anxiety Became Data Instinct
The real change wasn't cheaper tariffs. It was the quiet collapse of data anxiety. A look at how Indian habits moved from…
The Psychology Behind Because Someone Said Yes
A child's ordinary milestones hide a quiet reveal: a foster family was there all along. The psychology behind the trust's new recruitment…
Zee5’s Free 5 turns free streamers into an ad asset
Zee5 is repositioning Free 5 as a returnable free destination, using curated ad-supported content to build reach and advertising revenue.
Jio Story: The Four Data Selves India Recognises
A decade after unmetered data arrived, four consumer identities explain India's digital behaviour: the Data Saver, Midnight Binger, Hotspot Hero and Reel…
Kenstar banks on real-life chemistry to sell 7-year trust
How Kenstar’s “Heats Fast, Make It Last” campaign uses Rajkummar Rao and Patralekha’s real-life chemistry to sell water heaters.
Miraggio’s Off The Clock sells the festive mindset
Miraggio’s Off The Clock campaign targets the pre-holiday mental checkout, using LinkedIn sign-offs and a film to sell a mindset, not a…