Tag: <span>Behavioural Science</span>
Five People, One Data Habit
Five everyday characters—saver, binger, kirana owner, creator, Dadi—show how data becomes a routine rather than a technology.
Snitch’s Bismil 2.0 turns fashion into identity language
Snitch reunites with Sufi singer Bismil for a sequel film that frames fashion, music and creativity as identity signals.
44% of Indian live-event fans seek emotional healing at shows
BookMyShow Live's study of 1,700 fans across 75 Indian cities finds 44% attend live shows hoping for emotional healing—and only 4% for…
MILKRUN’s Purple Wiggle Ad: The Psychology of a Fan Frenzy
Why MILKRUN paired a grocery delivery promise with Purple Wiggle John Pearce and what the fan-frenzy spot reveals about buying behaviour.
The Welcome Offer’s 170-Day Lesson in Resetting Data
In 2016, Jio's Welcome Offer reset the internal price consumers used to judge mobile data, and marketers got a lesson in changing…
The Psychology Behind RACV’s As It Should Be
RACV and Special use potholes, blocked toilets and one locked-off shot to make insurance feel human. Here's the psychology behind it.
Fevicol Bus: the psychology of an unbreakable ad
How an overloaded bus turned Fevicol's 'mazboot jod' tagline into Indian culture's default phrase for bonds that simply do not break.
Fourteen People, One Phone: The Shared Viewing Ritual
A cricket huddle, a finale night, wedding reels on one connection show why shared pop culture is marketing's most underused ritual.
How Airtel Made Friendship a Product Benefit
A throwback look at Airtel’s Har Ek Friend Zaroori Hota Hai: the behavioural levers that made a mobile network feel like friendship.
Jio Story: The Welcome Offer That Reset Data’s Baseline
How Jio's 2016 Welcome Offer reset India's reference point for mobile data—and the behavioural lesson marketers still use.
Air France’s Eiffel Tower ad and the psychology of elegance
Air France returns to French TV on 8 March 2026 with a campaign built on 'Elegance is a journey.' Here's the behavioural…
Jio Story: The Everyday Habit Loop Data Now Powers
UPI at the chai stall, a study call, maps on a road trip—how data became the invisible cue, routine and reward of…