Tag: <span>Behavioural Science</span>
Royal Enfield Icons Never Retire: the psychology of legacy
Royal Enfield's Icons Never Retire uses nostalgia, status and legacy cues to sell the Bullet 350. Here's the behavioural science behind the…
Give Buyers a Story to Follow, Not Just Features
Brands that give people a story to follow—not just a feature list—hold attention longer. Here's the research and a four-week pilot to…
Axis Bank’s magical dollhouse ad makes festive wishes bigger
Axis Bank and Visa use a magical dollhouse, Shahid Kapoor, and Amit Trivedi's score to make festive card rewards feel emotionally tangible.
Jio Story: The Habits That Outlasted the Data Meter
From cyber cafe queues to an always-on pocket, the real shift was mental: data stopped being a cost to ration and became…
Indeed Stay Gold: a punk surprise sells a good future
Indeed Japan's STAY GOLD turns a punk surprise into an emotional reward for job search. A behavioural read on peak-end, nostalgia and…
Mountain Dew’s Dar Ke Aage Jeet Hai: The Fear Reframe
How Mountain Dew India's 2008 Dar Ke Aage Jeet Hai campaign made fear an asset—a case study in selling an emotional state,…
The Day Data Stopped Being the Point
UPI at the chai stall, a study group on a video call, maps on a road trip: how ordinary data became the…
Five Small Habits That Reveal India’s Post-Scarcity Data Mindset
The data saver, midnight binger, kirana owner, first-generation creator and Dadi's first video call reveal how India's question moved from data cost…
First Video Call Home: How Shared Memory Forms
A private first became a shared timestamp. Why India's 2016 data moment works as collective nostalgia—and what marketers can reuse.
Mentos Khao Dimaag Ki Batti Jalao: The Psychology of the Ad
A throwback to Mentos India's 'Dimaag Ki Batti Jalao' ad: how pattern interrupt and cognitive reframing made a mint feel like insight.
Selleys Undo Glue: The Psychology of a Reversible Bond
Selleys Undo Glue flips the permanent-bond promise into a demo of clean removal—and a behavioural lesson in loss aversion and fresh starts.
Savlon’s Chalk Sticks: When Handwashing Became a Classroom Ritual
How Savlon and Ogilvy turned chalk dust into soap in Indian classrooms, making handwashing a habit through design instead of fear.