Tag: <span>Behavioural Science</span>
The Psychology Behind Pepsi’s Yeh Dil Maange More
The campaign didn't sell cola—it sold the feeling of wanting more. What Pepsi's Yeh Dil Maange More still teaches marketers about Indian…
When a First Video Call Home Becomes Shared Nostalgia
Collective nostalgia turns a private milestone into a shared reference. The first video call home shows how brands get embedded without being…
Scapia Travel Unreasonably: the psychology behind impulse travel
Scapia's new campaign uses an orange-gloved hand and embarrassing moments to sell spontaneous travel. Here are the behavioural levers behind it.
Jio’s Welcome Offer Rewired India’s Data Expectations
The 2016 launch didn't just change data pricing. It reset the reference point for trial, habit and daily mobile life—and left marketers…
The psychology of the ad: Biba’s Shakti in Every Story
Biba’s Navratri film puts ordinary women at the centre of Shakti. Here’s the behavioural science turning festive ritual into brand identity.
Then vs Now: From Cyber Cafe to Every Pocket
From cyber cafe queues to the always-on pocket, this Jio Story unpacks how unlimited data rewired India's daily consumer habits.
True Balance Fatafat Loan: The Psychology Behind 100M Views
True Balance's new Fatafat Loan film turns an eye-clinic surprise into a quick-credit story. Here's the psychology behind its 100-million-view campaign.
Why Woolmark’s Return to Real Makes an Old Fibre Feel New
Woolmark's Return to Real uses naturalness bias, costly craft and anti-optimisation fatigue to make wool the original wearable tech. Here's why it…
TAC’s Shredmill Turns Gear Safety Into a Visceral Test
TAC's Shredmill brings road abrasion forward, letting riders watch their own gear fail against MotoCAP-rated protection. A vivid safety lesson.
Jio Story: Mummy’s Dal Question Explains AI Everywhere
A familiar kitchen question shows why 5G, cloud and AI Everywhere for Everyone feel like a habit, not an infrastructure project.
Men of Platinum Bets Success Is Forged Through Character
Rohit Sharma and Anirudh Ravichander front a four-film campaign that links platinum's endurance to character, as the brand pushes beyond status.
Jio Story: The Daily Habit Loop Behind Ordinary Data
A chai-stall UPI tap, a study group video call and a family road-trip map show how data became an invisible daily habit.…