Tag: <span>Behavioural Science</span>
Naturali’s anti-hairfall ad turns inherited advice into autonomy
Naturali's Medha Shankr ad makes family hair advice the true problem, not hairfall. Here is the psychology behind the shareable film.
How WorkSafe Victoria framed recovery as identity
A behaviour-change campaign reframes workplace injury recovery as shared identity work, using real stories and three simple verbs.
Then vs Now: The Cyber Cafe Closed, the Pocket Opened
The everyday psychology of India's data shift: from rationed megabytes and cyber cafe queues to an always-on phone habit.
Medibank Untangle: health cover becomes mental fitness
Medibank's Untangle platform reframes health insurance around mental fitness, backed by a $100 million mental health investment.
Which Jio Archetype Are You: Data Saver or Reel Royalty?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not just habits; they are four psychological postures India learned after…
Only 12.2% Plan Festive Buys. Brands Can Win Late
A 1,000+ consumer survey finds 91.6% will spend the same or more, yet only 12.2% plan ahead. Here is how brands can…
UNE’s From U to Next reframes who university is for
UNE and dentsu's new campaign uses real student journeys to argue education can fit around life. Here are the behavioural levers behind…
JW Marriott’s new ad proves luxury now sells presence
JW Marriott's new film uses Aishwarya Rai Bachchan to reframe luxury as attention. These are the behavioural levers at work.
BGMI uses 4 films to tell players ‘Soch Kum, Khel Maximum’
BGMI's new campaign reframes hesitation as overthinking and lowers the skill barrier so casual play feels like the natural first choice.
boAt turns festive judgement into a tech upgrade pitch
boAt's Diwali films use Ravi Kishan's comic timing and a 'Festive Mismatch' to reframe everyday tech as the upgrade guests will actually…
LOVETC’s ‘Who Wore Who?’ makes makeup an identity game
LOVETC's Tamannaah Bhatia campaign flips makeup into an identity game. The psychology behind the 'Who wore who?' hook and what marketers can…
The Data Meter Didn’t Die; It Dissolved
How the shift from rationed data to an always-on pocket rewired buying behaviour, attention and what 'normal' feels like.