Tag: <span>Behavioural Science</span>
Godawan’s 5,200-Piece Ceramic Film Sells Conservation
Godawan's World Wildlife Week stop-motion film uses 5,200 ceramic pieces and 100-plus artists to turn Great Indian Bustard conservation into a craft…
Jio’s 2016 Welcome Offer Was a Frame, Not a Discount
The 2016 Welcome Offer did more than cut price. It removed data from India's mental meter and reset what customers noticed next.
Jio Story: The Cyber Cafe Closed Quietly, India Stopped Counting
The 2016 shift from rationed data to unlimited access changed how India behaves online. This is the everyday psychology behind that quiet…
Thanda Matlab Coca-Cola: The Psychology of Owning a Word
How a 2002 Coca-Cola India campaign used a familiar Hindi word, a film star, and cognitive fluency to make a global cola…
Wellness is a belief system now, and 78% want control
Ipsos finds 78% want more control over health decisions as wellness evolves from product category to belief system. Brands must sell clarity,…
Kirana to Cloud: The Shop’s Trust Relocates
The kirana khata was memory as much as ledger. Going digital doesn't erase trust; it moves it into visible records and new…
Jio Story: The Data Habit India Stops Noticing
A UPI ping at a chai stall, a study group on a video call and maps on a family road trip show…
My First Video Call Home: A Memory India Shares
Why does a private first video call feel like a national memory? The psychology of collective nostalgia behind Jio's 2016 data moment.
Jio Story: From Cyber Cafe Timers to Unnoticed Data
How India moved from rationed top-ups and cyber cafe timers to always-on data, and what that shift reveals about habit formation and…
Oura’s Wear Your Best Life Makes Wellness Feel Human
Oura's new film “Wear Your Best Life” trades finish lines for daily wellness. Here's the psychology behind the brand's shift.
Jio Story: Which Data Persona Did India Make You?
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than habits—they are identity scripts from India's data decade.
Stayfree’s Stop Adjusting campaign makes discomfort visible
Stayfree's Sit. Stand. Stayfree! campaign turns everyday period sitting anxiety into a visual metaphor. A look at the psychology that makes it…