Tag: <span>Behavioural Science</span>
The Psychology Behind Borosil’s Everyday Hassles Ad
Borosil’s ‘Designed for a Better You’ campaign skips feature lists to sell organisation and juicing as relief. The psychology behind why it…
Jio and the Psychology of the Shared Pop-Culture Screen
Cricket nights, finale pauses and wedding reels turned one connection into a shared stage. Here's the behavioural science behind the ritual.
TAFE Queensland bets on real stories to sell skills
TAFE Queensland's new brand platform uses 125+ real staff and students across 11 study areas to make practical training feel personal.
Jio’s Human Story: Data Saver, Binger, Kirana, Dadi
A consumer-behaviour reading of Jio's decade through the data saver, the midnight binger, the kirana owner and Dadi's first video call.
Colour in the Concrete: adidas Originals’ Adistar Play
The new Adistar film uses one press-play device to turn grey MENA cityscapes into saturated colour—and makes concrete the brand's canvas.
Why 2016 turned video calls into India’s shared memory
Nostalgia works harder when a memory is shared. The 2016 Jio data moment turned first video calls into collective nostalgia—and a brand…
Idea’s What an Idea Sirji Campaign: Psychology of an Ad
The psychology behind Idea's 'What an Idea Sirji' ad: how it turned a mobile network into a problem-solver and a tagline into…
Onida’s Envy Strategy: Neighbour’s Envy, Owner’s Pride
How Onida turned a green devil and neighbour envy into India’s most durable status-marketing pitch for television ownership.
The Psychology Behind Airtel’s Har Ek Friend Zaroori Hota Hai
A 2014 Airtel 3G film turned a data plan into a friendship ritual by tapping FOMO and social identity. Here is why…
Whirlpool Luxuriem revives its jingle to sell quiet luxury
Whirlpool revives its iconic jingle for Luxuriem, using warm family moments to make premium fridge features feel familiar and easy to buy.
Asian Paints sells wedding relief, not just paint
Asian Paints' new Beautiful Homes campaign frames wedding-house painting as deadline relief, not décor. Here's the psychology behind its shareability.
Uber turns the sound of delight into Ooooober
Uber's Ooooober campaign turns the universal sound of discovery into a brand asset for First Ride Free. Here are the behavioural levers…