Tag: <span>Behavioural Science</span>
The psychology behind Kerala’s God’s Own Country ad
The behavioural levers that let a two-word tagline turn Kerala's backwaters into a promise of restoration—and what marketers can still steal.
Dumb Ways to Die: The Psychology of a Viral Warning
How Metro Trains and McCann Melbourne turned a rail-safety warning into a global singalong by making danger feel adorable and highly shareable.
How Incredible India sold a feeling, not a place
The 2002 campaign reframed India as an emotional experience. Here are the behavioural levers it pulled—and what destination brands can still borrow.
The psychology of Extra Gum’s Sarah & Juan ad
How a two-minute chewing gum film used costly signals, peak-end memory and emotional pairing to turn a wrapper into a keepsake—and lift…
Slice Aamsutra: How a Mango Drink Sold Desire
The psychology behind Slice's Aamsutra campaign: how sensory cues, a taboo-adjacent name and adult desire repositioned a mango drink.
$87K Bitcoin Feels Pricey? Blame Anchoring
A TradingView note shows how Bitcoin around $87K can look expensive or cheap depending on the anchor. Here's what it means for…
Got Milk? and the Psychology of Selling Absence
How Got Milk? turned a missing glass of milk into a lesson in loss aversion—and built a campaign that changed beverage advertising.
Vicks Touch of Care: The ad that made care a brand moat
How Vicks used narrative transportation, identity signalling and an emotional halo to make a vapour rub part of India’s conversation on care.
Mastercard Priceless: The Psychology Behind the Ad
How Mastercard's 1997 'Priceless' ad used anchoring and mental accounting to reframe small card spending as emotional value.
The psychology of Navratna Oil’s Thanda Thanda Cool Cool
How a repetitive jingle and exaggerated relief scenes turned a hair-oil cooling benefit into one of India's most durable brand properties.
The Psychology of Colgate’s Namak Toothpaste Ad
How a simple question about salt in toothpaste turned a household ingredient into a reason to switch—and a masterclass in consumer psychology.
How Tata Tea’s Jaago Re Made Waking Up a Duty
How a tea brand turned a daily habit into an identity badge by tapping civic guilt, identity signalling and a simple command.