Tag: <span>Behavioural Science</span>
Parle-G’s G Maane Genius: The Ad That Made a Letter Mean More
The psychology behind Parle-G's G Maane Genius film—how one letter and a street-performer gag turned a biscuit into a symbol of everyday…
The psychology behind Macho Sporto’s Chaal ad
Macho Sporto's new 'Chaal Badal De' campaign with Vicky Kaushal trades functional claims for comfort, confidence and a familiar melody. Here's the…
The psychology of Hero Honda’s Fill It. Shut It. Forget It.
The behavioural science behind Hero Honda's campaign that turned a mileage claim into a national ritual of pride and memory.
The psychology of ChatGPT’s first ad campaign
ChatGPT's first ad campaign turns the chat window into a media channel. Here are the behavioural levers behind the launch and what…
How Lifebuoy turned handwashing into a survival ritual
The behavioural science behind Lifebuoy's Help a Child Reach 5 campaign: story, social proof and ritual that made handwashing feel personal.
The Psychology of CORE’s The New Wave
Why CORE’s The New Wave uses independence, accountability and AI restraint to make the indie agency model feel like the safer choice.
Fastrack Move On: The ad that sold moving on
How Fastrack's Move On film used the fresh start effect, action bias, and identity signalling to turn a break-up into a purchase…
The Psychology Behind Standard Chartered’s Move Ahead
Standard Chartered borrows Formula 1’s precision and preparation to reframe banking. Here’s the behavioural science behind the Move Ahead film.
The Psychology of Tanishq’s Remarriage Ad
In 2013, Tanishq made a second wedding the centre of a jewellery ad. The psychology behind it: social proof, identity and emotion.
HSBC #StayDiSIPlined: Discipline Psychology for SIPs
How HSBC Mutual Fund’s #StayDiSIPlined campaign uses identity and emotional discipline to keep young retail investors consistent with SIPs.
Bajaj Pulsar: The Psychology of ‘Definitely Male’
The 2001 Bajaj Pulsar launch didn’t sell mileage. It used identity, signalling and contrast to make a motorcycle a badge of manhood.
The Psychology Behind Tata Sky’s Jhingalala Jingle
A mid-2000s DTH launch turned installation into a cultural catchphrase. Here are the behavioural levers that made Jhingalala impossible to forget.