Tag: <span>Behavioural Science</span>
The psychology of Bournvita’s Tan Ki Shakti, Man Ki Shakti
The psychology behind Bournvita's 'Tan Ki Shakti, Man Ki Shakti' ad: how a malt drink became an exam-time confidence ritual.
ESOMAR 2024: Ipsos puts AI empathy and scent data on trial
Ipsos's ESOMAR 2024 lineup spans scent-emotion mapping, 4M synthetic journeys and AI empathy pilots. Here is what marketers should watch.
The Psychology Behind super.money’s Tiger Shroff SplitStore Ad
How super.money uses Tiger Shroff's iconic splits to make Pay in 3 impossible to forget—and what marketers can borrow from the campaign.
How the Hutch Pug Ad Turned Coverage Into Companionship
The 2003 Hutch pug ad turned mobile coverage into companionship. Here are the behavioural levers that made it stick—and what still holds…
The psychology of Brooke Bond Red Label’s Swad Apnepan Ka
How Brooke Bond Red Label's Swad Apnepan Ka films used belonging, identity and social norms to turn tea into a quiet act…
Wah Taj: The Psychology Behind India’s Famous Tea Exclamation
Why a 20-second tea film put a word in India's mouth, and what it teaches marketers about selling the reaction instead of…
La Trobe’s You’ll Change Ad: Why Observers Sell the Degree
La Trobe’s new brand campaign leaves students out of frame and lets an 86-year-old matriarch, aunties and an ex describe how study…
Kuchh Meetha Ho Jaye: The Ad That Made Cadbury a Ritual
How Cadbury Dairy Milk's 2004 'Kuchh Meetha Ho Jaye' reframed chocolate as India's everyday celebration sweet.
Nykaa Lovestruck and the psychology of Love At First Swipe
Nykaa Cosmetics turned its Lovestruck Lipstick launch into a three-film romance with Rasha Thadani and Rohit Saraf. Here is the psychology behind…
Hero MotoCorp Hum Mein Hai Hero: The Psychology of an Anthem Ad
A 2011 rebrand film stopped selling motorcycles and started selling self-belief. These are the behavioural levers that made Hum Mein Hai Hero…
How Surf’s Lalitaji made paying more feel smart
In 1980s India, Surf's Lalitaji turned a pricier detergent into a rational purchase by reframing value around cost per wash, not cost…
The psychology behind Ariel India’s Share the Load
A 2015 Ariel India film turned laundry into a father's apology and changed how Indian advertising talks about invisible household work.