Tag: <span>Behavioural Science</span>
The Psychology of Vodafone’s ZooZoo Ads
Vodafone India's ZooZoo campaign proved a silent white character could make telecom features unforgettable. A look at the behavioural science behind the…
Mercury’s Little to Big ad turns patient stories into brand proof
Mercury's Little to Big campaign follows former Starship patients into adulthood, using real survival stories, a 25-year milestone and a matching ask.
65% of Consumers Avoid Ads. Marketers Can Fix That.
Omnicom's 1,136-person study finds 65% avoid ads—but avoidance is a spectrum of behaviours, and there are four ways to make ads feel…
The Psychology of Pepsodent’s Dishoom Dishoom
The throwback ad that turned tooth-brushing into a daily battle kids wanted to win—and the behavioural levers that made Pepsodent stick.
Aquaguard Life Hard Nahi ad flips hair fall blame to water
Why Aquaguard’s ‘Life Hard Nahi, Aapka Paani Hard Hai’ works: Parul Gulati helps the brand reframe hair fall as a hard-water problem,…
How Complan Made a Health Drink a Childhood Badge
The 'I'm a Complan Boy / I'm a Complan Girl' ad didn't sell nutrition—it sold a childhood identity. A throwback look at…
OPPO’s Big Selfie: the psychology of fitting everyone in
Bobby Deol and Divyenndu turn OPPO F35's group selfie pitch into a lesson on belonging, social proof, and inclusion.
Titan’s 1987 Ad That Made Watches Gifts
How Titan’s 1987 ‘Times of Your Life’ ad reframed watches as emotional gifts, using mental accounting, signalling and memory.
Havells Shock Lagaa? and the psychology of fear
How Havells' 'Shock Lagaa?' campaign used fear appeal, availability and naming to make RCCBs a category Indians ask for by name.
Sprite Seedhi Baat No Bakwaas: The Psychology of Blunt Marketing
How Sprite's Seedhi Baat No Bakwaas used plain-speak, schema violation and in-group identity to turn a soft drink into a challenger voice.
Lead India: The Times of India ad that sold leadership
The psychology behind The Times of India's 2007 Lead India campaign and how The Tree used social proof and identity to move…
HIT’s New Shefali Shah Film: Roach Control as War Room
Godrej HIT’s new Shefali Shah film reframes roach control as a war-room mission—using authority, framing, and a visible nest-kill chain.