Tag: <span>Behavioural Science</span>
One Phone, Fourteen People: The Psychology of Jio’s Shared Screen
Why a cricket night with fourteen people around one phone is a masterclass in shared emotion, ritual and remixable identity.
Taneira’s One Last Look turns a mirror-check into festive strategy
Taneira’s Solah Shringaar film frames the quiet pre-event mirror check as the real festive moment—and hands the ritual to the wearer.
Jio Story: The Invisible Future of 5G, Cloud and AI
The 2016 Welcome Offer made data feel invisible. Now 5G, cloud and 'AI Everywhere for Everyone' face the same test, starting with…
Nihar Shanti Amla’s Shanti Se Poocho: AI as a Companion
Nihar Shanti Amla introduces Shanti, an AI companion on WhatsApp, moving the brand from haircare into everyday guidance. Here's the psychology.
Jio’s Real Product Is a Normal Day
UPI at the chai stall, a study call, maps on a road trip: the quiet psychology of data fading into India's daily…
GAIL revives Wah Kya Energy Hai with four films and an anthem
GAIL's second season of Wah Kya Energy Hai uses the Mishra family, humour and a new anthem to make cleaner fuels feel…
How Ordinary Habits Made Data Invisible
From rationed megabytes to Dadi's video call, the data saver, kirana owner and late-night streamer show how access became an invisible daily…
Mauka Mauka: How Star Sports Turned Rivalry Into Ritual
Star Sports' 2015 Mauka Mauka campaign didn't sell cricket; it sold the social identity of rivalry. The behavioural levers behind the chant.
Jio’s Welcome Offer: Free Data as an Expectation Reset
In 2016, Jio's Welcome Offer changed the question from what data costs to what data can do. Here's the psychology marketers still…
2016 to Now: How India Stopped Counting Data
From cyber cafe countdowns to pocket-sized streaming, India's data shift was psychological: people stopped rationing access and started expecting it.
Mivi One 5G bets on agreement, not spec wars
Mivi enters the smartphone market with the One 5G and a campaign that trades spec debates for one thing everyone can agree…
Hamara Bajaj: The 1989 ad that made a scooter family
How Bajaj Auto’s 1989 Hamara Bajaj campaign used social identity, emotion and repetition to turn a scooter into middle-class pride.