Tag: <span>Behavioural Science</span>
Movember’s Rick and Morty Film Turns a Mo into a Pact
Movember's 2026 'Make a Growmitment' film uses Rick and Morty, Aaron Chen and public accountability to make moustache-growing a shared challenge.
Jio Story: You’re Not One Data Archetype. You’re Four.
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are not fixed personas—they are moods you switch between daily. Here's the…
Himalaya BabyCare’s Gentle Baby Wash ad sells first trust
Himalaya BabyCare's new film turns a nurse's advice into a trust signal for Gentle Baby Wash, naming pH 5.5 and herbal ingredients.
Data Saver, Binger, Kirana, Creator and Dadi’s First Call
One network, five user modes: what Jio's everyday data saver, binger, kirana, creator and Dadi reveal about buying psychology.
How Jio’s Welcome Offer Rewired Data Expectations
The 2016 launch offer didn't just give data; it reset India's reference point for what connectivity should feel like—and marketers still study…
Jio Story: What Changed When Data Stopped Being Scarce
The psychology of moving from rationed data and cyber cafe timers to an always-on pocket, and the habits that changed when scarcity…
JSW Dulux’s Velvet Touch Eterna sells luxury through restraint
JSW Dulux's twin-film launch for Velvet Touch Eterna turns paint into an emotional identity buy. Here's the psychology behind the restrained luxury…
Four Data Archetypes That Explain India’s Jio Decade
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than habits—they are identity scripts written after 2016.
Vicco Turmeric: How the Anti-Cosmetic Jingle Built Trust
The jingle framed an Ayurvedic cream as the opposite of cosmetics and became a trust mark. Here's the behavioural science behind it.
Smith & Jones makes ginger garlic paste quality visible
Tata Consumer Products uses Rasika Dugal to teach Indian kitchens how to spot thick, consistent ginger garlic paste over diluted options.
Why Overpricing Backfires: The Psychology of Listing Prices
Savills' latest research shows why sellers overprice in weak markets, how stale listings change buyer perception, and why pricing is psychology first.
Jio Story: Five Human Habits Behind the Data Reset
The saver, the binger, the kirana owner, the creator and Dadi reveal the psychology behind India's move from data costs to data…