Tag: <span>Behavioural Science</span>
JACK&JONES Denim Mode: How Vedang Raina Sells a State of Mind
The AW26 campaign frames denim around parties and travel. Here's how JACK&JONES uses celebrity, context and the & to sell more than…
The Psychology of Apple’s Get a Mac
In 2006, Apple turned technical differences into a battle of personalities. Here are the behavioural levers that made Get a Mac work.
Thums Up’s Taste the Thunder: Psychology of a Daring Cola
How Thums Up turned a cola into self-expression with Taste the Thunder, and the behavioural levers that made it a badge of…
The psychology of the ad: Share a Coke
How replacing the front-of-pack logo with first names turned a mass-produced drink into a personal ritual and lifted Coca-Cola's relevance.
Bingo Tedha Hai Par Mera Hai: The Psychology of the Ad
A 2007 Bingo ad made oddly shaped chips a badge of nonconformity. Here are the behavioural levers that made imperfection a reason…
Snickers Made Hunger a Personality Flaw
How Snickers and BBDO turned a bodily state into an identity crisis—and why the 2010 Super Bowl campaign still explains modern snack…
The psychology of Rungta Steel’s SRK-Alia-Ranbir ad
Rungta Steel casts Shah Rukh Khan, Alia Bhatt and Ranbir Kapoor to parody TMT advertising. Here's the psychology behind the attention.
Social Panga turns 12 rejected ideas into a second-chance marketplace
Social Panga's 12th anniversary platform gives shelved ideas a second life—and reframes creative rejection for marketers.
Vedanta turns sustainability into a daily employee habit
The campaign uses weekly pledges and on-ground events to turn ESG goals into visible employee actions — a lesson in commitment and…
KidsCan’s Reflections: the psychology of selling absence
How Droga5 ANZ uses worn-out shoes and a missing child’s reflection to make poverty’s effect on school attendance impossible to ignore.
Coca-Cola’s Hilltop Ad: Selling Harmony, Not Soda
How a 1971 Coca-Cola jingle turned a soft drink into a gesture of global harmony—and what it still teaches marketers about emotional…
Why Americans Ignore Weather When They Spend
Only 39% of Americans say extreme weather affects their finances, even as spending tightens. Younger shoppers feel the link more clearly.