Tag: <span>pricing psychology</span>
Airport retail: winning a ₹6,000/sq ft gifting gamble
Airport rents can hit ₹6,000 a square foot, but gift-led, speed-first retail wins. What Hidesign, Forest Essentials and Bengaluru airport teach us.
Jio’s Invisible Utility: Data Without the Meter
How chai-stall UPI, study-group video calls and road-trip maps turned data from a scarce resource into psychological wallpaper.
From data rations to unlimited: the quiet shift since 2016
The shift from rationed data to always-on access changed more than plans. It changed what people count: not megabytes, but attention.
A trolled sweet sells 100 million boxes every Diwali. Here’s why
Soan Papdi is mocked, re-gifted and ubiquitous. Yet it sells 100 million boxes every Diwali. Here is the brand strategy behind its…
SKF turns a 20% energy loss into a 1919 sales story
SKF is using AI to resurrect Greta Garbo and reviving a 1919 pay-from-savings model to sell magnetic bearings. The psychology behind the…
Gen Z, premiumisation lift Flipkart Fashion growth 1,500 bps
Flipkart Fashion's festive growth is running 1,500 bps higher YoY as Gen Z demand and premiumisation push fashion past the Rs 500…
Why 5-8% price hikes won’t cool festive appliance demand
Appliance prices are up 5-8% ahead of the festive season, yet brands still expect double-digit growth. Premiumisation, EMI and replacement demand explain…
Carnival’s $7.6B deposits show uncertainty sells cabins
Carnival is already half booked for 2027 and holding $7.6B in deposits. The driver isn't discounts—it's how anxiety reshapes buying behaviour.
$87K Bitcoin Feels Pricey? Blame Anchoring
A TradingView note shows how Bitcoin around $87K can look expensive or cheap depending on the anchor. Here's what it means for…
Apple’s 75.4% Services Margin Is the Real Pricing Story
Apple's pricing power isn't about cheap iPhones. A 75.4% Services margin reveals how anchoring, tiers, EMI and trade-ins make premium feel justified.
Mastercard Priceless: The Psychology Behind the Ad
How Mastercard's 1997 'Priceless' ad used anchoring and mental accounting to reframe small card spending as emotional value.
Inflation Bites as Shoppers Count Every Penny
Urban spending fell 4% and rural grocery dropped 5% as Indian shoppers protect essentials and postpone impulse buys. Here's what marketers should…