Tag: <span>pricing psychology</span>
SMOOR rebrands beyond chocolate as gifting drives 25–30% revenue
SMOOR says festive gifting now drives 25–30% of revenue as it rolls out a SMOOR 2.0 rebrand, United by Flavors, to sell…
Jio Story: 170 Days That Taught Marketers a New Rule
In 2016, Jio's Welcome Offer didn't just cut prices. It reset India's data expectations and gave marketers a new rule for behaviour…
No Chinese luxury revival? Growth halves to 4-5%
Bernstein says China's luxury recovery looks like an L, not a U. Brands must rethink pricing and value for money as growth…
Festive online sales to jump 29%, but shoppers stay picky
Indian festive demand is real but selective: YouGov sees shoppers holding budgets, Datum sees online orders rising 29%, and value now decides…
Jio’s Welcome Offer Rewired India’s Data Expectations
The 2016 launch didn't just change data pricing. It reset the reference point for trial, habit and daily mobile life—and left marketers…
Nirma’s Jingle: How a Budget Detergent Became Aspirational
How Nirma turned a low-cost detergent into a trusted, aspirational brand with a jingle, fluency, familiarity and price-value framing.
CNN bets on the 1% of super users behind 81% of revenue
CNN is taking All Access to the U.K. and Canada, betting on a tiny group of super users that can drive up…
Fewer choices can lift purchase rates 10x
Why the jam study's 10x conversion gap shows consumers are predictably irrational, and how to design choice architecture that works with System…
Jio Story: What 170 Days of Unlimited Taught Marketers
In 2016, Jio's Welcome Offer made data feel limitless and changed what Indian consumers began to ask. Here's the psychology marketers still…
Only 12.2% Plan Festive Buys. Brands Can Win Late
A 1,000+ consumer survey finds 91.6% will spend the same or more, yet only 12.2% plan ahead. Here is how brands can…
Festive e-sales rise up to 40% as premium defies inflation
Premium goods powered India's festive e-commerce opening, with sales up to 40% in three days despite inflation. Here's what upgrade buying means.
The Data Meter Didn’t Die; It Dissolved
How the shift from rationed data to an always-on pocket rewired buying behaviour, attention and what 'normal' feels like.