Tag: <span>pricing psychology</span>
Target’s $5 holiday playbook: anchors, exclusives, AI
How Target's $5 candles, daily deals and Ask Target AI reveal a price-ladder strategy for budget-conscious holiday shoppers.
Jio Story: The Welcome Offer That Reset India’s Data Reflex
The 2016 Welcome Offer rewired what India expected from data: from cost anxiety to utility behaviour. A marketer's read of the reset.
Gold at ₹1.48 Lakh: Festive Buyers Trade Down, Not Out
Dussehra jewellery sales stayed flat as gold rose 35% to ₹1.48 lakh per 10 gm. Buyers shifted to 9-carat gold, lightweight pieces…
Only 12% expect pay to beat inflation in 2023
Ipsos's 36-country study finds only 12% expect an inflation-beating pay rise, while 7 in 10 expect higher bills—changing how people buy.
Jio Story: The Welcome Offer Reframed India’s Data Question
The 2016 Welcome Offer was less a discount than a reference-price reset. Here's what it taught marketers about selling possibility instead of…
Croma CMO: online isn’t always cheaper, offline owns 70%
Croma CMO Amit Agarwal busts the online-is-cheaper myth, with 70% of electronics sales still offline and price parity keeping stores competitive.
How Lollapalooza’s $550 Pass Sells Out in 15 Minutes
Lollapalooza's four-day pass sold out in 15 minutes. Information withholding, urgency and a $515 decoy made $550 feel like a bargain.
Festive gold volumes fell 25% as buyers went compact
A study across four metros shows how Indian consumers kept Dussehra rituals alive while shrinking gold purchases amid record prices.
Jio Story: When Free Reset the Data Reference Point
The 2016 Jio launch didn't just cut data prices; it reset India's reference point. A look at the zero-price playbook and what…
Why India’s Whisky Drinkers Trade Up Only on Some Occasions
William Grant & Sons sees older Scotch grow as affluent Indians trade up for weddings and Diwali - converting that into daily…
Apple India: 10% Share Without a Cheaper iPhone
How Apple went from 4% to a projected 10% India smartphone share without a cheaper iPhone—by building factories, stores and financing first.
Reliance Digital’s festive sale bets on 50% second-product discounts
Reliance Digital's Festival of Electronics uses a 50% second-product discount and exchange bonuses up to Rs20,000 to build bigger festive baskets. Here's…