Tag: <span>pricing psychology</span>
Gold prices surge 60%: The psychology behind festive jewellery’s new pitch
How Indian jewellery brands are using exchange offers, light designs and diamond alternatives to keep festive buying alive despite a 60% gold…
Data Anxiety Became Data Instinct
The real change wasn't cheaper tariffs. It was the quiet collapse of data anxiety. A look at how Indian habits moved from…
What a 0.8% Sales Uptick Can’t Fix
Why endless promotions teach buyers that the deal price is the real price—and what McDonald's, Nissan and Sweetgreen reveal about protecting pricing…
The Welcome Offer’s 170-Day Lesson in Resetting Data
In 2016, Jio's Welcome Offer reset the internal price consumers used to judge mobile data, and marketers got a lesson in changing…
Jio Story: The Welcome Offer That Reset Data’s Baseline
How Jio's 2016 Welcome Offer reset India's reference point for mobile data—and the behavioural lesson marketers still use.
How the Welcome Offer Rewired India’s Data Psychology
In 2016, the Welcome Offer turned data from a scarce metered resource into an everyday default. Here is the psychology marketers can…
D2C brands chase 30% festive growth as baskets shrink
D2C brands target 30% festive growth even as acquisition costs climb 15-20%, orders rise faster than order value, and shoppers buy fewer…
Wired headphone sales hit $354M as Bose sells out
Bose's first wired audio product in 11 years sold two months of stock in under 24 hours. Here's why nostalgia and Bluetooth…
Bosch’s Kitchen Up Sells Progress, Not Kitchen Specs
Bosch Home Appliances launches Kitchen Up with Vikrant Massey, using his personal journey to sell built-in kitchens, not specs.
Jio Story: The Welcome Offer Reset India’s Reference Point
Jio's 2016 Welcome Offer did more than give away data. It reset India's mental benchmark for what data should feel like—and left…
76% Blame Global Conflict for Cost-of-Living Pain
Ipsos's ninth Cost of Living Monitor shows 76% blame conflict for rising prices and 70% expect higher energy bills. Here's how brands…
Luxury Lost 70 Million Buyers. True Rarity Is the Fix
Luxury's artificial scarcity is backfiring. The sector lost 70 million consumers since 2022. Here's why true rarity and made-on-demand may restart growth.