Tag: <span>pricing psychology</span>
Why 26 Buyers Passed on Proterra’s Electric Buses
Proterra had 1,000+ electric buses, 135 transit contracts and $309M in revenue—then filed Chapter 11. The real gap was between tech and…
The 4 PM Slump Is the New Growth Engine for QSRs
Indian QSRs are chasing snacks, drinks and desserts as hybrid work loosens fixed meal hours. The real trick: telling an upsell from…
Bosch Home Comfort places ₹900 crore bet on two AC brands
Bosch Home Comfort plans Bosch-branded ACs next year, using Hitachi for mainstream and Bosch for premium to chase a double-digit share in…
Handset, TV makers to cut output 20% after festive slump
Festive electronics sales fell about 25% and phone and TV makers now plan up to 20% production cuts. Here's the pricing psychology…
Amul’s 25 g Protein Cubes Turn Snacking Into a Ritual
Amul's 25 g protein cubes turn a functional snack into a shake-it-yourself ritual. Here's how participation and price shape trial.
App deals, Peri-Peri push lift Burger King India sales 14%
How app-only value deals, a Peri-Peri flavour drop and a first-ever profit reveal the behavioural playbook behind Burger King India's 14% same-store…
Amul’s 40% Ice Cream Share Is a Value-Pricing Masterclass
How Amul turned a premium urban product into a mass category by giving its cooperative cost structure a credible, consumer-facing value story.
The Times tests macro payments beyond 680,000 subscribers
The Times of London is testing one-off 'macro payments' for high-value guides, chasing non-subscribers without cannibalising its 680,000-strong base.
Premium variants lift curd category growth to 25%
Mother Dairy MD on why Indian consumers mix affordable staples with premium upgrades - and how to price for selective trade-offs.
Jio Story: The Zero-Price Cue That Reset Data
In 2016, the Welcome Offer did more than give free 4G: it moved India's reference point from metered cost to unlocked data.
Why 77.4% of agents advertised below final sale
New 2026 research shows asking prices anchor buyers and agents alike: more bidders often submit lower opening offers, and traffic is not…
Global confidence falls to 47.3; India tops index at 64.3
Global consumer confidence slipped to 47.3 as the US hit an 11-year low, while India led all markets at 64.3. Here's what…