Tag: <span>pricing psychology</span>
Some 10M-Follower Meme Pages Cost ₹50,000 a Post
Meme pages are moving from late-campaign buzz to planned media. Here's why brands now pay for native voice, timing and community over…
Reliance Digital Anchors Sale With iPhone 17 Pro at Rs 56,990
Reliance Digital's Festival of Electronics Sale opens with the iPhone 17 Pro at Rs 56,990, plus exchange, card and second-product offers. Here…
Parker’s Anti-AI Pen Ads Just Got 30% Cheaper
Parker turned unsolicited anti-AI spec ads into a Times Square billboard, then Amazon cut the Jotter to $8.34. The branding psychology behind…
How Jio’s Welcome Offer Rewired Data Expectations
The 2016 launch offer didn't just give data; it reset India's reference point for what connectivity should feel like—and marketers still study…
Jio Story: What Changed When Data Stopped Being Scarce
The psychology of moving from rationed data and cyber cafe timers to an always-on pocket, and the habits that changed when scarcity…
Diet Coke at ₹70: the MRP still says ₹50
Diet Coke's 330 ml can now sells at ₹70 in select stores while its MRP still reads ₹50. The price split is…
Apple cuts iPhone 18 Pro orders by 20% as premium demand softens
Apple cut iPhone 18 Pro component orders by up to 20% after price hikes and costlier memory chips cooled demand. A pricing…
Why Overpricing Backfires: The Psychology of Listing Prices
Savills' latest research shows why sellers overprice in weak markets, how stale listings change buyer perception, and why pricing is psychology first.
Jio’s 2016 Welcome Offer Was a Frame, Not a Discount
The 2016 Welcome Offer did more than cut price. It removed data from India's mental meter and reset what customers noticed next.
A 25% Discount Can Halve Profit and Train Fans to Wait
Flash sales turn 'eventually' into 'right now'—but repeat them often and fans learn to wait. A look at scarcity, loss aversion and…
Pricing psychology: why a quiet first week kills sales
Savills finds that in weak markets, overpricing does more than delay a sale—it makes buyers assume something is wrong. Here's what that…
Why a $90 Hoodie Makes a $45 T-Shirt Sell
A $90 hoodie makes a $45 T-shirt feel like the sensible buy. Here's how artists can use price anchoring in merch and…