Tag: <span>pricing psychology</span>
Amazon removed Kindle buttons—now sells them back for $35
Amazon spent a decade removing physical page-turn buttons. Now $35 clickers and $80 covers sell the feature back. Here's the psychology.
How Surf’s Lalitaji made paying more feel smart
In 1980s India, Surf's Lalitaji turned a pricier detergent into a rational purchase by reframing value around cost per wash, not cost…
The Psychology Behind India’s Cash Gold Boom
When official prices rise, an off-the-books discount feels like smart saving. India's cash gold market shows how reference prices and trust shape…
India’s Gold Shadow Trade Returns as Taxes Bite
High gold prices and a 15% import duty are pushing Indian buyers into cash-only, no-invoice gold purchases as wedding season approaches.
The Psychology That Makes Every Price End in 9
Left-digit bias and charm pricing explain why £3.99 outsells £4.00. Research shows when 9 works, and when a precise price wins trust.
PepsiCo’s Price Flip-Flop Is a Loyalty Problem, Not a Pricing One
After cutting Frito-Lay prices in February, PepsiCo is now lifting some again. The real issue isn't margin strategy—it's eroding customer loyalty.
High Prices, Softer Payments: The Festive Playbook
Rising costs have made festive price cuts rare. Brands are using EMIs, exchanges and value packs to protect margins while keeping buyers…
Rado’s India surge and the psychology of premium access
Swiss watch imports grew 31% in India this year, and Rado says India is now its largest market. Here's the pricing and…
US sentiment hits four-month low as inflation fears grow
University of Michigan's final September sentiment index fell to 48.1 as one-year inflation expectations jumped to 4.6%. What cautious buyers mean for…
India’s QSRs Use Rs 99 Meals to Recruit New Customers
KFC, McDonald's, Burger King and Domino's are using Rs 99 entry pricing to cut hesitation and recruit first-timers. But lower ticket sizes…
Instacart’s Case for Banishing Online Grocery Markups
Instacart says retailers that don’t mark up online grow about 10 points faster. Here’s the pricing psychology behind its markup-cutting push.
Why Americans Ignore Weather When They Spend
Only 39% of Americans say extreme weather affects their finances, even as spending tightens. Younger shoppers feel the link more clearly.