Tag: <span>marketing psychology</span>
Jinro Soju Grows as US Drinking Drops to 54%
Jinro soju remains the world's top-selling spirit by volume while U.S. adult drinking drops from 62% to 54%. Its edge: a ritual,…
Fujifilm India Names Rashmika Mandanna Its Imaging Ambassador
Fujifilm India named Rashmika Mandanna the face of its imaging business. Here's the psychology behind the youth-focused pairing and why it can…
Caffeine Is the New Protein, Growing 6% Annually
Caffeine is moving into jerky, gummies and chocolate as shoppers buy focus and productivity—6% annual growth is forecast through 2030.
India’s Best Sellers Are Won by Trust, Not Visibility
Novelty can win trial, but Indian brand leaders say the tenth purchase is earned through performance, availability, advocacy and trust.
John Lewis’s Long Wait and the Psychology of Giving
John Lewis's 2011 Christmas film flips a child's impatience into the joy of giving—and shows how brands can sell feeling, not products.
Jio’s Invisible Utility: Data Without the Meter
How chai-stall UPI, study-group video calls and road-trip maps turned data from a scarce resource into psychological wallpaper.
Jio’s Human Story: Data Saver, Binger, Kirana, Dadi
A consumer-behaviour reading of Jio's decade through the data saver, the midnight binger, the kirana owner and Dadi's first video call.
How Jio’s Welcome Offer Reset India’s Data Expectations
The 2016 Jio Welcome Offer reset India's reference price for data. Here's what marketers can learn from the psychology of free.
Kannada IPL Feed Reach Jumps 30% as Regional Viewing Surges
Kannada IPL feed reach rose 30% on JioHotstar, Telugu grew 23% and Tamil 12%. JioStar's Beyond Boundaries turns regional fandom into ad…
Influencer spend crosses ₹3,000 crore as TV growth slows
Influencer marketing has crossed ₹3,000 crore in India while TV ads grow at 4-6% and hoardings plateau. Here's the psychology behind the…
Why 62% of fans now want real rooms, not just feeds
Creators are moving audiences off feeds and into live events, and brands are counting turnout, not reach. A look at the post-feed…
Social media turned intimate wear into a shared conversation
Once-taboo conversations about fit and support are moving from private trial-and-error to public, fit-led buying. Here's what brands can learn.