Tag: <span>marketing psychology</span>
AJIO’s Ghar Wapsi: the psychology of an astronaut-led Diwali ad
AJIO's Ghar Wapsi turns a space station into a festive deal engine. Inside the psychology of homecoming, progress and variable rewards.
How a $5,000 loan and two jockstraps built the sports bra
A $5,000 loan, two jockstraps and a sister's joke created the sports bra in 1979. The lesson: category-defining products start with felt…
Ipsos: Only 13% of orgs reach leading CX maturity
Only 13% of organisations reach leading CX maturity, while 57% deliver their brand promise, Ipsos finds. The gap is a capability problem.
The B2B Paradox: Bigger Stakes, Louder Emotions
B2B buyers weigh specs and spreadsheets, but the bigger the decision, the more emotion runs the show. Here is how to sell…
What Effectiveness Awards Teach Indian Marketers
The strongest Indian campaigns start with a business problem, not a brief. Here is what effectiveness awards reveal about insight, media and…
Thums Up: the behavioural science of Aaj Kuch Toofani Karte Hain
Thums Up's long-running campaign didn't sell cola; it sold a decision. Here's how arousal transfer, social proof and self-talk made it work.
66% of new D2C orders come from India’s Tier 2 and 3 cities
66% of new D2C orders now come from Tier 2 and 3 India. The next high-value consumer trades up by occasion, not…
70% of Marketing Leaders Are Stuck on Channels, Not Business
The India CMO Index 2026 finds 70% of marketing leaders cite short-termism and ROI pressure. Here's how to shift reviews from channel…
CSR Comms Now Measures Behaviour Change, Not Reach
CSR communication is shifting from awareness to behaviour change. Here's what brand and marketing leaders can borrow from the next frontier.
Retention isn’t about stopping customers from leaving
BFSI marketers say low CAC, frequent UPI use and more data don't equal loyalty—transparency, ease of exit and lifetime value do.
Rajinikanth’s 50-year run is a masterclass in brand relevance
A 50-year film career, century-old medicines and the product lifecycle trap: what Rajinikanth teaches marketers about keeping legacy brands relevant.
140M customers later, Nubank doubles down on purple
Nubank entered the US as Nu and kept the purple fintech copied. Inside the rebrand: Nu Sans type, playful motion and a…