Tag: <span>marketing psychology</span>
Global Consumer Confidence Climbs for Third Straight Month
Ipsos' July 2026 index rises 1.1 points to 49.0, with India leading at 67.1. Here's the psychology behind the third straight gain…
US Shoppers Spend More but Feel Worse: A Mood Paradox
US consumer sentiment is falling while spending keeps rising. Goldman Sachs points to trust, headlines and institutions—not just income. What it means…
What Streaming Price Hikes Teach Us About Pricing Psychology
Streamers have raised prices repeatedly since 2019. Digiday maps the shifts: why small hikes, anchors and bundles keep consumers paying.
Email Marketing at Scale: Why Good Tactics Fail
Enterprise email teams often master basics yet still see deliverability and engagement unravel. Here's why governance, data, and measurement gaps compound.
Why Bathroom Names Are a Brand Naming Masterclass
Restroom, bathroom, water closet: the euphemism treadmill shows why consumers, not brands, ultimately decide what a name means.
Why Publicis Traded a Pitch for PepsiCo and Control
Publicis skipped Coca-Cola's pitch to take PepsiCo without one. The real prize wasn't billings—it was control built on years of trust.